Unconventional BasicsLogo Design Contest

Logo Design Contest
Contests / Unconventional Basics

Unconventional Basics has selected their winning logo design.

For $275 they received 135 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Challenging the mental paradigm that femininity and intelligence/professionalism cannot coexist in women.

We can be our authentic selves, multidimensional.


Industry
Beauty
Color Preferences
I would like for it to feel very very clean and basic. I want it to look very classy and feminine but not too girly (so no swirly fonts).

I want it to be minimalistic and chic. Think apple meets “tarte” makeup.
Our Ideas & Additional Information
The acronym UB will be used in hashtags (for example #UBsmart, #UBbeautiful, #UByou) so I want the U and the B to stand out (bold/pink but done in a very minimalist way) so people can make the mental leap to the hashtags later.

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