What We Do

Challenging the mental paradigm that femininity and intelligence/professionalism cannot coexist in women.

We can be our authentic selves, multidimensional.

Industry

Top Three Things to Communicate

#1 - Chic
#2 - Unconventional
#3 - Feminine

Our Target Audience:

Demographic: Women in mid - late twenties
Interests: beauty, lifestyle, corporate world

Color Preferences

I would like for it to feel very very clean and basic. I want it to look very classy and feminine but not too girly (so no swirly fonts).

I want it to be minimalistic and chic. Think apple meets “tarte” makeup.

Our Ideas and Additional Information:

The acronym UB will be used in hashtags (for example #UBsmart, #UBbeautiful, #UByou) so I want the U and the B to stand out (bold/pink but done in a very minimalist way) so people can make the mental leap to the hashtags later.