What We Do
"Unbreakable" is going to be the name of a new clothing and rashguard company for Brazilian jiu-jitsu. The name and logo represent an unbreakable competitive mental approach and spirit, similar to a extreme Military mentality. Our target audience is majority the Brazilian jiu-jitsu community, as well as anyone who likes Mixed Martial Arts, UFC, Bellator or Military and or anyone that appreciates quality, strength and the highest mental preparation for competition.
Our Ideas and Additional Information:
Looking to create a bad ass logo using the word "UNBREAKABLE", and incorporate some type of shield and a triangle into the image part of the logo. We will be using this logo for our new BJJ (Brazilian Jiu Jitsu) clothing, Rashard and apparel company.
(Brazilian jiu-jitsu ) is a martial art and combat sport based on ground fighting (ne-waza) and submission holds. It focuses on the skill of taking an opponent to the ground, controlling one's opponent, gaining a dominant position and using a number of techniques to force them into submission via joint locks or chokeholds.
The concept and thought behind the brand "UNBREAKABLE" is all about the mental toughness and mental preparation it takes to be the best. With an "Unbreakable" spirit and mind, you cannot be beat. The shield represents the "battle" and the "Triangle" is shape in the world, and coincides with BJJ, because it's a very powerful submission. Triangles can be found in all aspects of life, though they are commonly seen in construction as they are the strongest shape for building. They exude a feeling of stability and evoke the idea of power – just look at the pyramids in Egypt for example. Triangles are the strongest geometric shapes. Its power comes from its ability to share the weight of a load evenly on all sides. Strong and lasting brands are created using triangles as well
In order to build the brand we think we need to have a logo with both our brand "UNBREAKABLE" as a type face (maybe a script), as well as a physical image "Shield/triangle" that we can use as we establish brand recognition. Something that can be interchanged.