University of Michigan Entertainment Coalition
What We Do
UMEC (University of Michigan Entertainment Coalition) Los Angeles is an independent alumni group of the University of Michigan focused on the education and promotion of University of Michigan alumni in the fields of media, entertainment and new-media through speaking and networking events.
Top Three Things to Communicate
#1 - Entertainment Industry (not just movies)
#2 - Modern, 21st Century
#3 - University of Michigan
Our Target Audience:
target age: 22 - 45, men & women, primarily located in Los Angeles and New York, Income varies, Occupations include: Actor-Writer-Director-Producer-Musician-Crew, graduates of the University of Michigan, pride, optimistic, not-cliche'.
Must have "Maize & Blue" - the colors of the University of Michigan
Please consider adding some other colors, too (but not 2 main rivals' colors: Ohio State University "red" nor Michigan State University "green").
Our Ideas and Additional Information:
Here's one random brainstorm:
Stylized combination of a camera, TV, microphone, stage encircling a "M" (done in the block font preferred by the University of Michigan at www.umich.edu) and then manipulate the edges of the other letters in "UMEC" to show slightly protruding silhouettes of people acting, singing, dancing, directing, writing, etc.
Here's a second random brainstorm: maybe consider an logo that "breaks up" (maybe a bit like a gradient?) as you scan across it (left to right) into smaller and smaller parts until they are literally microscopic "1's & 0's".
NOTE - We have a committee voting on this so my brainstorm may not excite the rest of them. Consequently, please follow your own creative vision.