UMEC Logo Design Contest

UMEC has selected their winning logo design.

For $300 they received 238 designs from 19 different designers from around the world.
Contest
Logo Design Brief
Hide
umec
United States

Slogan

University of Michigan Entertainment Coalition

What We Do

UMEC (University of Michigan Entertainment Coalition) Los Angeles is an independent alumni group of the University of Michigan focused on the education and promotion of University of Michigan alumni in the fields of media, entertainment and new-media through speaking and networking events.

Industry

Entertainment

Top Three Things to Communicate

#1 - Entertainment Industry (not just movies)
#2 - Modern, 21st Century
#3 - University of Michigan

Our Target Audience:

target age: 22 - 45, men & women, primarily located in Los Angeles and New York, Income varies, Occupations include: Actor-Writer-Director-Producer-Musician-Crew, graduates of the University of Michigan, pride, optimistic, not-cliche'.

Color Preferences

Must have "Maize & Blue" - the colors of the University of Michigan

Please consider adding some other colors, too (but not 2 main rivals' colors: Ohio State University "red" nor Michigan State University "green").

Our Ideas and Additional Information:

Here's one random brainstorm:
Stylized combination of a camera, TV, microphone, stage encircling a "M" (done in the block font preferred by the University of Michigan at www.umich.edu) and then manipulate the edges of the other letters in "UMEC" to show slightly protruding silhouettes of people acting, singing, dancing, directing, writing, etc.

Here's a second random brainstorm: maybe consider an logo that "breaks up" (maybe a bit like a gradient?) as you scan across it (left to right) into smaller and smaller parts until they are literally microscopic "1's & 0's".

NOTE - We have a committee voting on this so my brainstorm may not excite the rest of them. Consequently, please follow your own creative vision.

Themes

Complex
Colorful
Bright
Loud
Luxury
Expensive
Playful
Modern
Refined
Adventure
Feminine
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

Withdrawn

2nd

Withdrawn

3rd

Withdrawn

Withdrawn

5th

Withdrawn

6th

Withdrawn

7th

Withdrawn

8th

Withdrawn

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.
1 2 3 4 5

Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
umec
United States
*****NEW IMPORTANT NOTE - WEDNESDAY, SEPTEMBER 30th*****


**PLEASE come up with new icons/visuals to go with the wordmark***







************
13 years ago
umec
United States
Needs more of a pictorial image (emblem or icon) not just a wordmark.
13 years ago
umec
United States
For whatever it's worth, here's a random brainstorm: maybe consider an logo that "breaks up" (maybe a bit like a gradient?) as you scan across it (left to right) into smaller and smaller parts until they are literally microscopic "1's & 0's".

NOTE - We have a committee voting on this so my brainstorm may not excite the rest of them. Consequently, please follow your own creative vision because we're excited to see designs & select our new logo.

Thanks for keeping on working on this.
Good karma to you!
13 years ago
umec
United States
FOR COLOR REFERENCE:

Please use the colors "Maize" and "Blue" from...

http://www.logos.umich.edu/print.html#colors


also, here's an article about the color issue at the University of Michigan...
http://www.ns.umich.edu/MT/96/Fall96/mta13f96.html
13 years ago
umec
United States
Dear Artists/Designers,

***IMPORTANT NOTES***

1) Focus on iconic visuals. Please avoid using words (other than "UMEC" or "University of Michigan Entertainment Coalition") ...
- PLEASE DO try to include "University of Michigan Entertainment Coalition"
- PLEASE DON'T include "Learn, Promote, Connect"

2) Please, no "flim-strips" and no "old technology"

3) Please ADD MORE COLOR. We at least want "Maize & Blue" - (the color "maize" can simply be yellow). But consider adding other colors that complement yellow&blue (but please avoid bright red and Irish green). http://www.logos.umich.edu/print.html#colors

Keep doing great work. We appreciate it.
Thank you!


_________________


We are looking for something more progressive, "newer."



NOTE - We have a committee voting on this so my brainstorm may not excite the rest of them. Consequently, please follow your own creative vision because we're excited to see designs & select our new logo.

Thanks for keeping on working on this.
Good karma to you!
umec
13 years ago
Cr8tiveMeans
United States
Hello - just wanted to get some more feedback - has the design angle changed? MM
13 years ago
umec
United States
FEEDBACK FROM ONE OF THE MEMBERS OF OUR DECISION COMMITTEE:

I like the one that's currently ranked #1 (#68) but I don't like that the M is so much smaller and I'm not sure what the circle around it represents I'm guessing a tech thing, but I wasn't sure. I like submission 49 also, but know that we had worried about being film and not inclusive of other areas.
13 years ago
umec
United States
FEEDBACK FROM ANOTHER ONE OF THE MEMBERS OF OUR DECISION COMMITTEE:

I’m not against film in out logo, provided it is done well...we could benefit from a less film centric logo, at the same time it is the most logical choice.
I don’t feel that we *must* have a block M in the logo. I’m not against it, but more often than not the attempts to add it, ruin the ascetic of the logo. Simply association by color choice is good enough for me.

Logos I like are #52, #21 and #45. ...
#45 – I feel needs a border around it, a better font choice for UMEC and a change in colors, all which seem reasonable requests.
#52 – I like what has been done with the UMEC (the dual colors and arc), but the circle thing at the side doesn’t work for me. An alternative glyph, is what were looking for, but not the “soviet-era” chevrons that one designer seems so set upon.
#21 – I find the most attractive logo all around. I particularly like the font choice for the UMEC, it’s well balanced, but I don’t really feel it’s the most suited for our organization.

Suggestions >>
One alternate suggestion might be to ask for a logo modeled off of …
https://logotournament.com/contests/sovip_concierge (wining entry) keeping similar color scheme, and font choice and weighting… replacing what’s in the box with a block M.
...an aside… if we are going for a block M, please keep it out of the UMEC… they’re a difficult 4 letters to put together to begin with, putting a block M in there destroys whatever balance they might have had.
Another designs I quite like: https://logotournament.com/contests/12400 (wining entry) .. stick in a big M and “university of Michigan entertainment coalition” and drop out the UMEC completely.
Along those lines, maybe asking that the UMEC be dropped would inspire some different looks. …I’ve noticed there are virtually no four letter logos to be found. And, no relation to us, but just because it’s cool check out the winning entry for https://logotournament.com/contests/la_jolla_film_festival

AGAIN - THAT IS ALL FROM ONE OF THE MEMBERS OF THE DECISION COMMITTEE.



13 years ago