Ultimate Drift championship Logo Design Contest

Ultimate Drift championship has selected their winning logo design.

For $300 they received 157 designs from 30 different designers from around the world.
Contest
Logo Design Brief Hide
driftthing
Canada

What We Do

We are motorsport event promotors, specifically in DRIFTING.

Industry

Events

Top Three Things to Communicate

#1 - extreme sport, excitement.
#2 - easy to read from far
#3 - hardcore but simple.. needs to be clean & professionnal

Our Target Audience:

18-25 (Generation Y), & 25-35, Male 92%
annual income 0-24 999 30%, 25000-35000 22%, 35000-45000 15%
87% work, 7% school
99% own a cell phone
88% work on their own cars
93% play video game

Color Preferences

black, ,blue, white, grey.
Should not blend. Need to be clear from far.

Our Ideas and Additional Information:

refer to this website for general look :

http://www.driftthing.com/images/website.jpg

Themes

Masculine
Simple
Necessity
Serious
Modern
Raw
Subtle
Sporty
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
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Discussion

Discussion

driftthing
Canada
Don't do just a UDC as abreviation. We need to see also the typing of it as the name written under or as you suggest..
12 years ago
driftthing
Canada
But UDC abreviation is highly suggested in the logo.. We call our championship that way.. For professional purpose in all our document is will be also with the text
12 years ago
driftthing
Canada
please submit your creation.
12 years ago
driftthing
Canada
Try to put an edge around all the logo.. that follow the design.
12 years ago
driftthing
Canada
I mean the UDC sort of initial, surrounded by a continous edge like fencing all around. Also try to make a U with the D and C under so it make a trophee or a Cup.. it might be interesting to see.
12 years ago
driftthing
Canada
Nice interesting logo now. You did a great job. Let me see a combo of # 13 for the initial and # 14 for the text.

# 18 = I like it.. it's kinda original. Try to make it in another font.
12 years ago
bluejet
Australia
Love drifting, one of my fav motorsport's, quite popular here too now.
My brother-in-law is swapping his wrx for an S13 because of it.

Nice designs here so far, 5_ide and zrox.
@CH Won't this turn out to be a busy looking 'No fear' logo looking contest though?
(Most motorsport companies seem to like)
or are you happy with clean modern icon look?

just my curious questions
12 years ago
in 5_ide
Indonesia
thanks bluejet :)
I appreciate it
12 years ago
Matt
Australia
@CH what do we do? if we do the outlined text in black and white its starts to look as BJ said No fear like or if we do no outline we run the risk of it looking like the WRC.

Do you want just plain ol' text?
12 years ago
in 5_ide
Indonesia
wow... nice entry banteng :-)
12 years ago
Banteng
Indonesia
thanks in 5_ide! you always do great job..
12 years ago
driftthing
Canada
#43 + #42, I think you put the finger on it.. this look very interesting.. I like the "logo" which fit really good on a t-shirt or design into a document for official things and also the side by side fit really good on a venyl banner and stickers.

BUT.. I would like to see this design with a different font for the text. Try this please

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# 61 = The text is too small to be seen from far on a banner. Sorry, # 62 + 63 = doenst look official and professional with the flag, sorry

IN 5 IDE = You made a good work with all your ideas, I like the 47 but doenst like the way the D and the R blend.. any other idea ?


#
12 years ago
in 5_ide
Indonesia
:)... will try to revised it
12 years ago
Joe Dexter - OFF
Indonesia
Waiting for feedback :)
12 years ago
driftthing
Canada
WOW so many entries. Try to remember what we need.. a professional logo type of thing that have the UDC initials, the text under, written in a professional, bolt font for impact with punch.. the design need to be serious and not funny. Class with impact.. dynamic..
12 years ago
in 5_ide
Indonesia
hope you win this contest Banteng ;)
12 years ago
Banteng
Indonesia
thanks in 5_ide. I hope so :)
12 years ago
in 5_ide
Indonesia
congrat Banteng ;)
12 years ago
Banteng
Indonesia
thanks in 5_ide
12 years ago
charcoal
New Zealand
congrats Banteng
12 years ago
Banteng
Indonesia
thanks Charcoal..I have to learn more from you :)
12 years ago