Our Target Audience:
Community members that celebrate SNOW, WINTER, SKIING and all things related. Our community is a small affluent ski town at Lake Tahoe which consists of both full-time residents, second homeowners that winter here and lots of ski sport enthusiast visitors.
Community ranges from 5 - 99, and does skew on the older side. They are mostly affluent and highly educated. THEY LOVE WINTER AND SNOW.
Black, white, gold, blue, grey, orange
Our Ideas and Additional Information:
I am attaching a few designs that have been used in the past... we don't love them.
ULLR Fest is a 2-day community festival that occurs at a ski resort one night with a party with a bonfire, band and torchlight parade down the ski hill by our youth ski racing athletes; the second night is a seated Gala fundraising event that benefits the Diamond Peak Ski Team. The whole community participates and we are celebrating 10 years of ULLR Fest.