UKIE PAINTINGLogo Design Contest

SETTING THE STANDARD FOR HOME PAINTING

Ukie Painting is a Charlotte, NC-based residential painting company specializing in high-quality painting services for both interior and exterior projects. Our brand focuses on providing exceptional craftsmanship, tailored customer experiences, and innovative solutions, such as poly concrete coatings and complimentary color renderings, to help homeowners visualize their dream spaces before committing to a project.

What We Do:
Interior Painting: Walls, ceilings, trim, cabinets, and custom details to refresh and elevate living spaces.
Exterior Painting: Specialized in Hardie Board, Stucco, Brick, Cedar, and Trim, ensuring homes are protected and visually stunning with premium paints like Loxone Self-Cleaning and Sherwin-Williams Emerald Urethane.
Concrete Coatings: Durable, UV-resistant polyurea and polyaspartic systems for garages, patios, and porches.
Painter Per Hour: Flexible small project solutions for quick touch-ups and repairs.
Additional Services: Power washing, surface preparation, and project management for a seamless painting experience.
Who Our Target Audience Is:
Our ideal clients are homeowners in Charlotte and surrounding neighborhoods who value the aesthetic and functional improvement of their living spaces. They seek reliable, professional painting services to:

Protect and enhance their home's exterior.
Refresh and personalize their interiors.
Add durable and attractive finishes to their garages and patios.
We also target real estate professionals, general contractors, and designers who require a trusted painting partner to deliver quality results for their projects.

Hex 0057B7 (blue), Hex FFDD00 (yellow), white, and black.

Design Brief for Logo with Mascot Concept
Objective:
Create a logo that visually represents Ukie Painting, highlighting our professionalism, partnership, and passion for transforming homes. The logo should incorporate elements that resonate with American homeowners, emphasizing warmth, renewal, and trust while aligning with our brand colors and values.

Key Elements to Include:
Mascot Concept

Incorporate a sunflower, paintbrush, or roller as a central element.
Option 1: A sunflower with its center resembling a paint roller, symbolizing growth and vibrant transformation.
Option 2: Two animated characters, a paintbrush and a roller, representing the two passionate founders of Ukie Painting. These characters should look friendly and approachable, emphasizing teamwork.
Option 3: Two abstract figures holding a large paintbrush between them, forming a house shape, symbolizing partnership and shared vision.
Color Scheme

Use our established brand colors to create a visually cohesive and appealing logo.
Primary Colors: Include shades of yellow (sunflower), green (nature, renewal), and neutral tones (professional, modern).
Accent Colors: Blues or other complementary colors to appeal to a broad audience while maintaining balance.
Typography

Bold, clean, and modern font for "Ukie Painting" to ensure legibility and professionalism.
Consider integrating subtle icons (e.g., paintbrush or sunflower) within the letters, such as the “U” or “P.”
Versatility

The logo should be versatile and work well across multiple mediums (business cards, vehicle wraps, merchandise, and digital platforms).
Ensure scalability for both small (website icons) and large formats (billboards, signs).
Message and Feel

Communicate professionalism, warmth, and transformation.
Evoke a sense of trust and renewal, making homeowners feel confident in choosing Ukie Painting for their projects.