Upon having read the client brief, I went about exploring logo options that would utilize a slightly more feminine feel, as well as both a distinctly modern and high class look and feel. This logo gives the company a ultra sophisticated and simple, but decorated look. In terms of useage the wordmark and logo can work together and separately and would transfer to packaging very easily. The circle logo could be used as a sticker to seal containers, boxes, envelopes (in terms of letterhead) etc. and the floral motif background lends the company a very rich, feminine, and sumptuous brand.
This logo option provide the company with a contemporary workmark that can easily be used in multiple ways, It is fresh, clean, and fun and provide that special 'twist' in the wordmark.
Hi Twist, This logo is a continuation of #33 - I hope it's closer to what you might be looking for. Please let me know if there are any changes that would help to get the logo you want. I'd be more than happy to make them!
Hi - after going over the designs with my branding agent, I am very interested in your logo. I am requesting logotournament.com approve you, as they told me you have not participated enough to be ranked #1. Once they approve you, i would like you to tweak your design just a little. Instead of the deep black, could you use a grey. As a background to the T symbol, could you please use something a little more rose colored instead of red. Thank you!
Hi Twist - I'd be more than happy to make those changes for you, and will do them shortly. Please check back soon, and let me know if there is anything else that I can do
Hi Twist! Again, I'm more than happy to modify elements to meet your wishes, so please feel free to keep them coming and I'll continue to get them finished asap for you. Most important thing here of course is that you are happy. I have made your last changes and have submitted two logos with different grey variants. One is lighter and the other slightly more saturated. Lets keep our communication open in terms of colors, fonts, etc. and I am confident we can find a solution that will serve what sounds like a lovely biscotti company well. Thanks again!
I like the medium grey - could you make it even a little darker? More like a slate color (dark grey but not black)and I liked the font of the original T. Thanks!
Hi! Here's one with a darker grey - I think it compensate nicely so the black of 'Twist' isn't too bold. I have also changed the 'T' back - just from a design standpoint you may want to consider if you want the font here to correspond to the font that Twist is in, which was the only reason I had changed it. Just a thought. Let me know what other tweaks you might be looking for :)
Thank you so much for your changes, we are getting close!!! Can you go darker on the grey, almost like a soft black, change the font of the TWIST back to the original, and make the background of the T more similar to the original color, but more of a rosy pink than a red. We are almost there!!! Thank you so much for your help!
Sorry modified #117 a bit vs. #116. Also here is the circle with the T sized up so you can actually see what it looks like. I wasn't sure if you could see the background when viewing them here. Let me know if you would prefer to do a flat color instead of the pattern. Thanks!
OK - here we go... So close!! Thank you for sizing up the T - I love what you have on the upsized version - the color is perfect. Now I am just trying to decided if I like the black vs. the dark gray. Let's try a color that is just "off black" - is that possible? I'm thinking that the pure black is too dark, but the grays I've seen so far are not dark enough.
SO, let's recap...
Could you please do the logo in an "off black" or "soft black" color with the T symbol in the same colors and the upsized one... We are all most there!!
Actually, I just viewed two of your logos back to back and realized you did one in a soft black. Sorry about that- I didn't realize it until I looked at them together.... ok, so can I just see an upsized version of the original T symbol that looked not quite as pink... ugh, sorry... my brain is a little fried!
Oh don't worry I understand about the fried brain! I think I was having that happen the last few comments I had too. haha. It is a bit hard to tell about the blacks, especially depending on how your computer screen is calibrated. However I have tested them printed at a high resolution, there is a subtle difference (and the soft black may seem just as dark as the straight black on your screen but it's only 5% darker than the darkest grey version - so right in between straight black and the dark grey) :) Here is the original color for the background of the 'T'. It's almost the inverted version of the pinker backgound, but yes with a touch more red in it. I wish they would allow for higher resolution images at this stage of the contest - certainly would help the clients out! Just let me know which you prefer, and anything else that may come to mind. Glad to hear you're satisfied with where it's going!
Thank you so much for your changes! - I am going to take what I have above and get a few opinions - then I'll get back to you as to which I like best! Again, thank you so much for all of your hard work!
Hi! I just decided on the logo I want. Actually, as it turns out, I am going with the original one you did (LOL!) Logotournament is going to have you send the files to them for me to download. Could you please also sent the files to my direct email, that way I have another copy for future reference. Please send me both the complete winning logo and the upscaled T files. My email is Shannon@TwistBiscottiCompany.com
Thank you so much for your effort, and I will be sure to recommend you!
haha don't worry about it, exercising your options is always a good thing - plus you'd be surprised how often that happens! I'm just pleased you are happy with the result. :)
I looked at your website. Your product looks absolutely amazing! I'm such a sweets junkie. Um . . .yummy! I hope you'll find that your new logo will be an asset to the company.
LogoTournament will want you to approve the files now. This is a good opportunity to make any necessary last minute revisions. Please let me know if anything needs that last little tweak to make it perfect. To approve them you will have to click the “Approve” link under My Account > My Ended contests.
Once the files are approved I will definitely send them to you via your email along with the upscaled T files, which I couldn't upload on logotournament (they only let you do the one file).