Making your business flourish!
What We Do
We are a one-stop signage shop aimed at serving other businesses, making signs big & small, indoor & outdoor, and also vinyl wraps (vehicles, walls, windows, floors, trade show graphics).
Top Three Things to Communicate
#1 - Professionalism (quality end products on time & on budget)
#2 - Trustworthiness (my word is my bond; a handshake is good enough)
#3 - Locally owned (we are WY and we understand WY)
Our Target Audience:
We are targetting other businesses (both small businesses and large corporations) in Cheyenne, WY, USA, and the surrounding areas. This includes not just retail shops, but realtors, restaurants, churches, doctor's offices, schools, government agencies, etc; basically, we are targetting people and organizations that will bring us repeat business, and that value professionalism and quality over price. We are *not* targetting the walk-in consumer that just wants a one-off sign.
The West is still very much alive in WY. Real cowboys still round up cattle here. Cheyenne is home to Frontier Days, supposedly the largest rodeo in the world. The people here are hardy, tough, independent, the salt of the earth.
The winters here are harsh, with brutal winds that howl and gust nonstop. Yet, there is also tremendous natural beauty here. Some famous sites include the Grand Teton and Yellowstone National Parks. There is also plenty of land to spread out (WY is the 2nd most sparsely populated state in the union), and many folks choose to live in the rural parts instead of crowding into urban areas.
The people here also enjoy / prefer doing business with other locals, so the logo must emphasize our Wyoming- and Cheyenne-ness.
Colors inspired by the blue sky, the brown and gray mountains, the white snow and clouds, and the green evergreen trees.
Our Ideas and Additional Information:
Elements I would very much like to see if at all possible:
1. The Christian Cross or ichthus. This should be extremely subtle or well-hidden. The point of including this is NOT to evangelize my clients. Rather, it is a reminder to me that I answer to God in how I run my business. In other words, this is for me alone, and I'm the only one that needs to know it's there.
2. Twin Trees Signs is a play on words. My last name (Lim / Lin) is written in Chinese characters as two trees together (the character for tree written twice). I envision a pair of evergreen trees with the Chinese characters embedded subtly within them in Eastern calligraphic style. Those that know would see it; those that don't would be none the wiser. The Chinese characters could be disguised, for example, as the trees' branches and trunks;
3. I want to emphasize that we are a local shop, so Cheyenne, Wyoming (or WY or Wyo), or both should be in the logo somewhere;
4. The Great American West.
Apart from the above, some other ideas include:
-Grand Tetons in the background. Use Thomas Morans' paintings of the Grand Tetons for inspiration. Anytime I mention "mountains" in the other ideas below, think Grand Tetons.
-very stylized / abstract twin evergreen trees + mountains
-conversely, full color and detailed painting / drawing of twin trees + mountains
-twin evergreens in the middle of the company name, with a large mountain outlined over the entire logo
-circular seal logo containing twin trees, mountains, lake or river, etc. with company name and location on the outside ring
-silhouette of a cowboy on his horse (avoid using the bucking bronco cowboy from the WY license plate; I think it's overused)
In the end, though, remember that I want to see your creativity. If you have a great concept that doesn't follow any of what I've written above, I still want to see it!
I am also OK with getting a logo that looks great in large format (on a large sign or blown up on the company webpage), that has an accompanying simplified version for use in small formats (ex. in the corner of a business card).