#200 the icon is a simple moon setting over the ocean. Clean and modern, but with the rest of the logo still has a vintage feel.
#201 and #202 . I included the ship in these, but made it all solid to be a little cleaner. Also, the line around the outside with the two dots at the bottom and connect to the ship represents a ship's voyage.
Instead of a circular logo what if we used a shield shape? One the key features of Tudor Ice is that it comes in a plastic container that allows the ice to freeze clear and prevents any contamination.
This was also taking us to a family coat of arms, but how would we do that in a modern, sophisticated way?
Also, we're trying to think of what we can use instead of a ship.