Our Target Audience:
UK/EU small-medium businesses (1-200 people), covering a variety of sectors including professional services (e.g., law, accounting, consulting, etc), hospitality, retail, manufacturing. Typically struggling with inefficient paper filings/processes and rely heavily on spreadsheets or home-made Access databases to track data. They typically lack an IT manager and want to be rid of tech/administrative work so they can focus on their business and what they do best.
The customer base is typically perceived to be risk averse but will pay for software if something is extremely simple, fast and functional.