Our Target Audience:
Moms and (grandparents) who want their children to learn to swim. Upper Middle Class, educated. Often have a boat and or lake house. Our bread and butter is ages 3-5years old, but the logo needs to be something that an older swimmer would not be embarrassed to have on a t shirt.
Our Ideas and Additional Information:
Something simple that can be embroidered onto a swimsuit, hat, towel, etc.
The Swim Gym started under the Umbrella of my personal training company, TRUGrit Fitness. I've attached that logo below, Would like to somehow try to tie the 2 together. People recognize the TRUGrit Brand for swim lessons already. I have also attached the Swim Gym logo we created, but I'm obviously open to something fresh.