TrueGrain Decking by American ProLogo Design Contest

Feels Real. Lasts Longer.

TrueGrain Decking by American Pro Building Products redefines outdoor living with authentic, embossed woodgrain laminates fused to resilient PVC cores mimicking the tactile elegance of classic and exotic hardwoods like Mahogany, Ipe, Teak, and Tigerwood. At 40-50% less than traditional wood, it's engineered for effortless durability: slip-resistant surfaces, UV/fade resistance, and simple soap-and-water maintenance, all infused with 30% repurposed polymers for sustainable luxury. TrueGrain transforms patios into enduring, family-ready sanctuaries where premium aesthetics meet unyielding value, crafted in America for spaces that age gracefully.

TrueGrain appeals to practical, mid-35-55-year-old homeowners and contractors value-savvy "grounded innovators" in suburban/rural U.S. markets (e.g., coastal FL, Midwest) with $75K-$150K incomes. They seek affordable, sustainable outdoor upgrades (durable, low-maintenance decks mimicking exotic woods like Ipe or Tigerwood) for family gatherings, prioritizing USA-made reliability. Psychographically, they're DIY-pros blending heritage warmth with eco-pragmatism 68% favor recycled materials, 55% demand easy installs.

My current American Pro brand colors include

HEX #002768
CMYK 100% 63% 0% 59%
PANTONE 280 C

HEX #BF0B30
CMYK 0% 94% 75% 25%
PANTONE 200 C

HEX #FFFFFF
CMYK 0% 0% 0% 0%

I have attached our main logo. I want TrueGrain to be the bigger part of the logo. Just somewhere I'd like it to show the American Pro logo. Doesn't need to say building products.