Finialist,
Congratulations.
This is a bonus able- project. Thank you for your time and dedication.
We are very please with all submissions, seeing different variations has brought to light our true goal in brand conception.
Please note I will also be attempting to use this graphic in motion form for intro promotional marketing videos and website development. The iconic text selected will be used most frequently in the co-branding of what is our existing revenue model with pre-established market share to that target audience. The ICON graphic rather to the side and above text, is to be more thought after as our emblem if you will or stamp. This emblem will be also used in either impression mold in manufacturing or more likely printed as decal. We need to make a statement of established knowledge and proficient technology but also dispose in future scope of advanced diagnosis tact . Strong, Elegant, Simple, Informative. Quick Company over view: We are a MEDICAL company, we sell to Doctors, Doctors use our products on patients, our patients our mostly women....but OUR buyers are practitioners men and women alike. We also dually branded with a fitness centric-clientele. This is a health and beauty technology line of capital equipment. Please present the following renditions of concepts- including your own creative developments:
Text in a single format- stand alone with no icon.
Text should match the current Synergy MedSales logo or as Ive seen demonstrate- thin but appropriately bold some what curved lettering--- space between TRUE and SCAN, and maybe even a divider: TRUE | SCAN, with "BEYOND THE SKIN" smaller and centered below.
Icon and Text in a format showing Icon above Text, as well as a second offering of Icon to the left side of the text.
The Icon should focus either Face or Body in a midpoint of a illustrated "scan mode" or bitmapped- Graphically we will likely want to have the ability to in motion show the logo transform from face to body or visa versa. Have fun with this but think timeless and not datable in the presentation of the "scan mode".
I am here for questions- these are just thoughts and notes of direction to help us all accomplish a goal of expedited completion and one hell the face to the brand and its newest line.
I am also happy to involve the designer in other free lance marketing initiatives, for those whom like to create outside of strictly logo and brand management. Thank you!