What We Do

True North is a group psychology practice that serves women. We provide counseling and coaching for business and personal development. We help women heal, develop, and ultimately thrive as they become their ideal selves. Our clinicians are kind, competent, and professional. We would like our logo to project a sense of inspiration, expertise, security, peace, and elegance.

Industry

Top Three Things to Communicate

#1 - Inspiration
#2 - Security
#3 - Professionalism

Our Target Audience:

Women who are high-achieving, highly-educated, professional, entrepreneurial, who value health, wellness, education, and development. Most are college-educated and many are mothers.
Age: 21-65
Location: City w/pop. of 350,000
Avg. Income: $100,00+

Color Preferences

I don't have a preference in colors.

Our Ideas and Additional Information:

Please see the attached pictures that show the interior of the office to get an idea of my aesthetic.
I want the logo to have the following qualities:
1. Simple
2. Unique
3. Classic, not trendy
4. Work in horizontal and vertical formats
5. Effective in black and white or grayscale
6. Looks good in light on a dark background or dark on a light background
7. Still be effective in a really small size without losing detail or a really large size.