I like the color and type face as well as the contrast between "True North" and "Capital Partners." #10 is the best direction of the group. The 'compass' around the 'O' is a bit like a crown, though. Maybe some different treatments on that. The bigger compass element on #11 is more distracting and diminishes the company name too much. Also not a fan of that treatment as much. #10 is more subtle and hits the brief well, I think. Thx.
Thanks for 38, 39 and 41. 38 and the treatment of the "O" are nice. Although I liked the type face of the earlier submissions. Also think a second complementary color would be nice on the 'pointer' in the "O" on 38. Thx