Here is my first entry, I red in your brief you wanted old kind of logos and modern kind logo here is a old style logo, the concept to me youve been in the industry for long and your here to stay and you respect the old ways of how the game is played.
Word TRUE...Old, reliable, experience, with the U "you" in Bold to show your the one that puts the spirit in the game your the one that keeps the sport fun to play.
Modern look but staying with the concept as to highlight the U to show the 'YOU" you the one that makes everything happen to make it faire and keeping the spirit in the game
A abstract symbol symbolizing the OCTAGON of a fight cage, with the Arrows in the middle symbolizing YOU the fighter that goes with the RED of the letter U.
For the Octagon, I thought that it was a common form of the fighting area of the fights, if your customer would use your equipment the fighting arena is what basic shape. You are right its too common with the UFC. Il remove it. The red letter mark was just the letter T from my entry I posted earlier did not mean to make it look like the symbol you provided in the website. I apologized,.let me try something else a little more abstract. I will poste it tonight.