True Anchor Consulting, LLC.Logo Design Contest

We need to think beyond the anchor.
Too obvious for one. Too nautical for another. When we say anchor, it has a much deeper meaning. We are a healthcare consulting company that focuses on transforming nursing professionals and healthcare leadership for the better.
We help nurses and leaders rediscover the passion and joy in their careers and their lives by showing them how to connect to patients and peers on a human level. That’s why our name is True Anchor…people are the true anchor that connects nurses to nursing.
Nursing is anchored in compassion, trust and relationships with patients.
We work to bring nurses and healthcare leadership back to their “True Anchor.” We help them rediscover why they dedicated their lives to caring for others.
Our approach is hands-on, human centered and transformative.
To sum everything we do in a single sentence…
We inspire change in healthcare by inspiring people in healthcare.
Inspiration is the key word that drives our business. Too often, nurses and healthcare professionals feel overwhelmed by the job, by the healthcare system, and the everyday expectations to be perfect. We help them reconnect with the reasons why they chose nursing and healthcare in the first place.

Our primary color is purple. We are open to any and all purples with accent colors.

No anchors please. First thing to remember is our audience skews female. Second thing to remember is our business is about inspiration, transformation, and people – nurses and patients alike. Transformation is the key.
Our primary color is purple. We are open to any and all purples with accent colors. Fonts should be professional; we are a consultancy. Avoid script fonts.
All logos must include an icon that can be used as a favicon. Could be as simple as a treatment of TAC – True Anchor Consulting, or something more complex.