Trish Holder Marketing CommunicationsLogo Design Contest

I am a writer and marketing communications consultant for the commercial heating, ventilating, and air conditioning industry.

I'm not particular about the colors, but based on the associations below, I would say blue, orange or green. I lean toward blue but open to other colors.

I am attaching my current logo. This looks dated to me and too muted. I'd like to have something more striking.

It would be great if the logo could somehow reflect the industry without making it look as though I am an engineer or contractor. I have thought about a stylized (abstract) symbol that resembles something the industry is familiar with -- like a pump impeller spinning, mechanical drawings, pump curves, air movement, water movement, heat exchangers, etc. But I don't want it to look like I make or install those things. Rather, I write case studies, brochures, webinar scripts, etc. that are used to describe and promote those products.