I'd like to clean up my current logo and font, clean up the notches in each letter, and make it look more contemporary but with a fun flair. I want to keep it similar so that my customers won't be taken aback by a completely redesigned logo. I want to show that after 6 years, the logo has somewhat matured but kept it's fun and easy going flair.
You're on the right track with separating Trig and Elle. Trig is a synonym for stylish, and Elle is "her" in french....stylishly her....so something that immediately speaks of our style.
The icon looks to corporate....can you do a stylize "T" that is fun, feminine, not golfy looking, and not stiff? I want to stay away from anything golfy because I want the logo to ease into the mainstream contemporary market without having to redo the logo for mainstream.