Can you tell me a little about your idea with the mark (#27 and #28)? I like the simplicity of the design, but I'm not quite sure of the mark. Maybe you could try to make somekind of a word mark? I've seen some good examples in your Logo Portfolio. You should do something about the slogan. I don't like the way it is integrated with the two strokes in the bottom.
my concept is, describes a process of crystallization of the various ideas that are always growing and innovative in order to achieve that goal is always "trendy".
I really like the more look of the new design. It looks more luxurious. How does it work on a white background? Think the text may need some changes for that. #30 seems to be in motion because of the italic font (which is not bad), but I also like the way "Trendy" comes together in #27 and #28 because of the negative tracking on the characters (if you know what I mean?). The blue color of "Bil" in #27 and #28 is much better than the desaturated blue in #30.
I still like your design, but I would like to see another design for the icon. When I look at the icon I can't see the connection with our company. Maybe a wordmark would help.