Travisso Logo Design Contest

Travisso has selected their winning logo design.

For $375 they received 247 designs from 36 different designers from around the world.
Contest
Logo Design Brief Hide
SECPlanningLLC
United States

What We Do

High end residential community in Central Texas Hill Country.

Industry

Real Estate

Top Three Things to Communicate

#1 - Luxury/The Good Life
#2 - Traditional
#3 - Elegant

Our Target Audience:

Families, empty nesters, professionals, affluent/successful individuals, couples and families, high end home buyers

Color Preferences

Deep blues, greens, burgundy, violet, yellow
Natural, earth tones
Understated colors, nothing bright
Bronzes, golds and silvers
Rich, luxe colors are appropriate
No bright colors

Our Ideas and Additional Information:

We have decided NOT to pursue a tile or mosaic design.

Consider earth elements: trees, hills, sun, sky, water, grasses, leaves, etc. (individually or combined) that convey the idea of elegant, luxury living.

Consider:
- oak or olive tree/branch themes
- Texas Hill Country
- abstract design ideas
- brushstrokes
- minimalist themes

We are looking for a simple, elegant design.

The logo design needs to be able to stand alone and can easily be replicated in different materials and media - metal, stone, signage, print, etc. scheme.

The community currently has a logo that may be viewed on its website (it is part of the A in Travisso) http://travisso.com/

The lettering for "Travisso" as displayed on the website will not change. We need a logo that complements the text. The logo will be displayed on light sandstone walls and columns.

Themes

Luxury
Expensive
Serious
Refined
Elegant
Secure
Classic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

SECPlanningLLC
United States
Other design inspiration ideas to explore:
- cypress trees/grove of cypress tress
- the lily of Florence
- olive tree
- Tuscan countryside
- tile designs
5 years ago
SECPlanningLLC
United States
We would also like to explore logo designs that are not Italian inspired.

Consider earth elements: trees, hills, sun, sky, water, grasses, leaves, etc. (individually or combined) that convey the idea of elegant, luxury living.

Also consider abstract design ideas, brushstrokes, minimalist themes.

The logo will be placed on the community entry feature and utilized throughout the community in a smaller form. Simple, not intricate designs are being sought.
5 years ago
SECPlanningLLC
United States
We have decided not to pursue a tile or mosaic design.

Consider earth elements: trees, hills, sun, sky, water, grasses, leaves, etc. (individually or combined) that convey the idea of elegant, luxury living.

Also, consider oak or olive tree/branch themes.

We are looking for a simple, elegant design.

The logo design needs to be able to stand alone and can easily be replicated in different materials and media - metal, stone, signage, print, etc.
5 years ago