Provides editing and writing services for businesses' and associations' books, articles, websites, and newsletters.
Industry
Media
Top Three Things to Communicate
#1 - Professional expertise (broad experience, reliability)
#2 - Thoroughness (attention to detail)
#3 - Adaptability (to the publication's style and author's voice)
Our Target Audience:
Publications directors and staff editors in companies' and professional associations' publications departments. More likely to be female and liberal-leaning but not overwhelmingly so. Typically in their 30s, 40s, or 50s. Well-educated (at least a bachelor's degree), highly literate, and middle income. Psychographics vary widely depending on the organization editors work for.
Color Preferences
Good: red, blue, green, black, orange. Feel free to use any bright colors; avoid heavy use of pastels.
Our Ideas and Additional Information:
DESIGNERS: This contest has been extended--however, I am looking ONLY at revisions of existing logos. I cannot consider new concepts at this point.
Looking for literal illustrations of the theme of transformation (flowering/blooming? metamorphosis?), as well as illustrations of the editing theme (not necessarily in the same design).
http://www.TransformationsEditing.com is our website. It describes our business, but it is a very basic site right now--please do not base the design of the logo on the appearance of the site.
Themes
Colorful
Bright
Refined
Elegant
Secure
Feminine
Simple
Quiet
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Design #1: Thanks for your submission! I like the bright colors and the creative "TE" design.
I would like to see a rounder font used, though. I think a rounder font would impart a "warmer" or "friendlier" feel. Also, I think that a heavier font face would work better to balance out the boldness of the "TE." Something like Century Gothic Bold could work well, but feel free to choose a more unusual or creative font.
Design #2 : Thanks for your submission. I like the arrows--the colors as well as the feeling of motion they create. I also like that they form a circle--in general, round/rounded shapes appeal to me.
I'd like to see the "TE" in the middle without a shadow, and please try a rounder and more casual font for the "TE" as well as "Transformations Editing."
I'd like the overall look and feel of the logo to be upbeat, welcoming, and "friendly," while also conveying a sense of expertise and authoritativeness.
Design #6: Great font change! I love what you've done with "Transformations." I might like to see "Editing" in a slightly heavier weight, still, but this is definitely moving in the right direction.
I also really like the use of red and turquoise together.
I do prefer a solid white background, so that was also a positive change.
The designs I've seen so far have all been very abstract. I'd also like to see more literal illustrations of the theme of transformation, as well as illustrations of the editing theme (not necessarily in the same design).
DESIGNERS: This contest has been extended for two days. It will end on Saturday at noon (U.S. eastern time). I will look ONLY at revisions of existing logos. I cannot consider new concepts at this point. Thank you for understanding.
