What We Do
Provides editing and writing services for businesses' and associations' books, articles, websites, and newsletters.
Top Three Things to Communicate
#1 - Professional expertise (broad experience, reliability)
#2 - Thoroughness (attention to detail)
#3 - Adaptability (to the publication's style and author's voice)
Our Target Audience:
Publications directors and staff editors in companies' and professional associations' publications departments. More likely to be female and liberal-leaning but not overwhelmingly so. Typically in their 30s, 40s, or 50s. Well-educated (at least a bachelor's degree), highly literate, and middle income. Psychographics vary widely depending on the organization editors work for.
Good: red, blue, green, black, orange. Feel free to use any bright colors; avoid heavy use of pastels.
Our Ideas and Additional Information:
DESIGNERS: This contest has been extended--however, I am looking ONLY at revisions of existing logos. I cannot consider new concepts at this point.
Looking for literal illustrations of the theme of transformation (flowering/blooming? metamorphosis?), as well as illustrations of the editing theme (not necessarily in the same design).
http://www.TransformationsEditing.com is our website. It describes our business, but it is a very basic site right now--please do not base the design of the logo on the appearance of the site.