Transformations Editing Logo Design Contest

Transformations Editing has selected their winning logo design.

For $280 they received 173 designs from 24 different designers from around the world.
Contest
Logo Design Brief Hide
jms928
United States

What We Do

Provides editing and writing services for businesses' and associations' books, articles, websites, and newsletters.

Industry

Media

Top Three Things to Communicate

#1 - Professional expertise (broad experience, reliability)
#2 - Thoroughness (attention to detail)
#3 - Adaptability (to the publication's style and author's voice)

Our Target Audience:

Publications directors and staff editors in companies' and professional associations' publications departments. More likely to be female and liberal-leaning but not overwhelmingly so. Typically in their 30s, 40s, or 50s. Well-educated (at least a bachelor's degree), highly literate, and middle income. Psychographics vary widely depending on the organization editors work for.

Color Preferences

Good: red, blue, green, black, orange. Feel free to use any bright colors; avoid heavy use of pastels.

Our Ideas and Additional Information:

DESIGNERS: This contest has been extended--however, I am looking ONLY at revisions of existing logos. I cannot consider new concepts at this point.

Looking for literal illustrations of the theme of transformation (flowering/blooming? metamorphosis?), as well as illustrations of the editing theme (not necessarily in the same design).

http://www.TransformationsEditing.com is our website. It describes our business, but it is a very basic site right now--please do not base the design of the logo on the appearance of the site.

Themes

Colorful
Bright
Refined
Elegant
Secure
Feminine
Simple
Quiet

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

jms928
United States
Design #1: Thanks for your submission! I like the bright colors and the creative "TE" design.

I would like to see a rounder font used, though. I think a rounder font would impart a "warmer" or "friendlier" feel. Also, I think that a heavier font face would work better to balance out the boldness of the "TE." Something like Century Gothic Bold could work well, but feel free to choose a more unusual or creative font.
12 years ago
jms928
United States
Design #2 : Thanks for your submission. I like the arrows--the colors as well as the feeling of motion they create. I also like that they form a circle--in general, round/rounded shapes appeal to me.

I'd like to see the "TE" in the middle without a shadow, and please try a rounder and more casual font for the "TE" as well as "Transformations Editing."
12 years ago
jms928
United States
I'd like the overall look and feel of the logo to be upbeat, welcoming, and "friendly," while also conveying a sense of expertise and authoritativeness.
12 years ago
jms928
United States
Design #5: Thanks for trying a more casual font for the "TE," but I'm not sure I like a script font here. Can you try other casual/round print fonts?

Design #3: I like the graphic without the "TE." Still trying to decide how I feel about the color gradient--will keep thinking about it.

For both designs, could you try a less formal (but not script) font for "Transformations Editing"?
12 years ago
jms928
United States
Design #6: Great font change! I love what you've done with "Transformations." I might like to see "Editing" in a slightly heavier weight, still, but this is definitely moving in the right direction.

I also really like the use of red and turquoise together.

I do prefer a solid white background, so that was also a positive change.
12 years ago
jms928
United States
The designs I've seen so far have all been very abstract. I'd also like to see more literal illustrations of the theme of transformation, as well as illustrations of the editing theme (not necessarily in the same design).
12 years ago
jms928
United States
Now I'm seeing some wonderful interpretations of both the editing and transformation themes! These are terrific. Thanks.
12 years ago
jms928
United States
I'll be away from the computer for the rest of the day, but will be back tomorrow (Monday) morning to provide more feedback and re-rank as necessary.

Thanks to everyone for their work so far.
12 years ago
jms928
United States
Designers, please note that any new designs should include some red (even if it's only a little).
12 years ago
jms928
United States
Designers, you are really outdoing yourselves! Incredible work. Will be back Wednesday for ranking and feedback.
12 years ago
jms928
United States
Designers, I have only done a partial ranking so far today (Wednesday). If your work has not yet been ranked, it will be later.
12 years ago
jms928
United States
DESIGNERS: This contest has been extended for two days. It will end on Saturday at noon (U.S. eastern time). I will look ONLY at revisions of existing logos. I cannot consider new concepts at this point. Thank you for understanding.
12 years ago
jms928
United States
Designers, please note that "Transformations Editing" should not have an ® symbol next to it.
12 years ago
jms928
United States
At this point, I am leaning heavily toward capitalizing Transformations Editing in the design. Please submit final designs with initial caps.
12 years ago