The City of Boulder brand voice is inspired by the city’s vision, values and objectives: We are creative, helpful, welcoming, accessible and knowledgeable. Several guiding principles define our brand voice and support quality public service. We strive to follow these principles to help support a consistent citywide brand voice. Equitable, Recognizable, Consistent, Clear, Informative, Accurate, Engaging, Sustainable and Innovative.
https://bouldercolorado.gov/brand
Target Audience:
Internal audience, they are employees of the City of Boulder in various departments throughout city.