What We Do
The City of Boulder brand voice is inspired by the city’s vision, values and objectives: We are creative, helpful, welcoming, accessible and knowledgeable. Several guiding principles define our brand voice and support quality public service. We strive to follow these principles to help support a consistent citywide brand voice. Equitable, Recognizable, Consistent, Clear, Informative, Accurate, Engaging, Sustainable and Innovative. https://bouldercolorado.gov/brand
Internal audience, they are employees of the City of Boulder in various departments throughout city.
Our Ideas and Additional Information:
As part of the Trailblazers for Change, they are enthusiastic, supportive, connectors, influencers, engaging, and advocates for the change. Being a Trailblazer for Change is not their primary role. Being a part of the trailblazers offers them additional learning, leadership, and communication experience to bring transformational change to the city. If we can incorporate our city logo within this program logo that would be awesome!