Traffic Quality TeamLogo Design Contest

Logo Design Contest
Contests / Traffic Quality Team

Traffic Quality Team has selected their winning logo design.

For $375 they received 122 designs from 28 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We fight online advertising fraud on the behalf of Microsoft's clients
Industry
Internet
Color Preferences
I'd love to see the logo using primary colors - Red, Blue, Black, Green
Our Ideas & Additional Information
I'd like to see the letters TQ incorporated into the logo, as well as the word Microsoft. I'd also love to see executions using the contrast of good (angel/halo) vs. evil (devil/pitchfork) as a metaphor
Themes
Masculine
Secure
Complex

Entries

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Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

Get answers to your questions here: https://logotournament.com/forum/contest_holder_discussion
13 years ago
 
The logo needs to reflect the strong advocacy we take on behalf of Microsoft's advertising clients. The advertising world is fraught with fraud and malicious activity. There's lots of money being spent in online advertising, and like other forms of online malicious activity (phishing, spamming, identity theft, etc.), where there's money you'll find scammers trying to grab a slice of it. Our Traffic Quality team is not a business, but rather a support team within the advertising business, and we forensically investigate potential fraud issues discovered either by our own monitoring and systems, or when advertisers find an anomoly in their own data that would lead them to believe fraud is present.
13 years ago
 
Logo Designer
I'm affraid that Microsoft is registered and we cannot use it in your logo (even as the word, not only the logotype).
13 years ago
 
Even if our team is part of Microsoft? Ok. If this is the case, then leave out the word Microsoft. Thanks for letting me know.
13 years ago
 
Logo Designer
If you are officially part of Microsoft and you have permission to use their brand and name in your logo design - then you can include it - but it's a legal minefield if you don't have specific permission from them to use it.
13 years ago
 
Feel free to exclude the word 'microsoft' if this is a problem. I can always follow up with the winning designer once I get official permission to the designer's satisfaction to include it.
13 years ago
 
Members of my team provided feedback that since we deal with advertising fraud and click fraud, they'd like to see some executions include a mouse or some representation of a click.
13 years ago
 
I'm getting feedback from the team that there should be more elements that point towards our forensics investigations expertise. Fingerprints. Computer mouse. Magnifying glass. Investigation motifs.
13 years ago
 
LogoTournament Staff
Admin Note: Contest Extended. Client requested more time.
13 years ago
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