Nice. It's got that retro porcelain sign feel to it. I didn't think about this direction.
Please note that we need the URL showsn. It doesn't have to be a part of the actual logo but can be below it. It needs to be a part of the final creative though so don't forget it.
Still looking for more ideas...
To help this along I should proved more information. We will have several blends that would live under this umbrella logo. We would have the following blends: Garage Day Blend : smooth and drinkable all day long while you are kicking around working in the garage Track Day Blend: Bolder blend to keep you going throughout the driving sessions Race Day Blend: Strong Bold blend to keep you focused and kick some butt on the track High-Test Espresso: For when you need that extra kick! Rally Blend (Roasters Choice): Just as a rally driver has to trust their co-driver you have to trust the master roaster to give you the best blend.