The focus of this design is the overall feel you get when seeing it. Will is stick in your mind like the Starbucks logo (which is so familiar to many all over the world)? As a consumer of organic products myself, having "organic" on the logo is very important for other consumers as well. Inside the logo, there are tracks above the coffee beans. This is a double meaning; one is that they are tire "tracks" for "Track"side, and secondly the tracks are organic enough in their design to bring to mind the brewing process (the warm and steam that comes from brewing coffee beans).
Thank you for the submission. I definitely like the thinking behind the submission. However, compared to some of the other submissions it doesn't give me the passion for cars and racing that other designs do.
Thank you for the submissions! What I really like here is that you created a logo for each of the proposed blends. You also incorporated the Automotive element as well as the Organic and in the last the 10% donation. The Car has a nice vintage feel to it.
However, I do feel that it comes across as too busy. As you probably realized getting the slogan in there makes it even busier. I like the thinking but it has a really closed feel to it. It also doesn't have a nice flow to it that I have seen in other submissions. These seem more like labels than a logo per se.
The latest submission has the cleaner less busy look which is an improvement. In isolation this would be a great design. Unfortunately I do find some of the other submissions hit the mark better as you can see by the rankings.
Great work though and thank you for the submissions.