Townscape, Inc.Logo Design Contest

Logo Design Contest
Contests / Townscape, Inc.

Townscape, Inc. has selected their winning logo design.

For $375 they received 197 designs from 16 different designers from around the world.

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2nd
#192

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4th
#189

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7th
#180

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8th
#164

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New
#105

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New
#149

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New
#191

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New
#190

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New
#188

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New
#187

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#178

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New
#177

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#176

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New
#175

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New
#174

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New
#163

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New
#162

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New
#161

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New
#150

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New
#148

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New
#147

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New
#146

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New
#141

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#140

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New
#132

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#131

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#128

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New
#124

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New
#123

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New
#106

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New
#94

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New
#93

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New
#92

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Prefers others.
#125

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Prefers others.
#83

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#81

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#75

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#74

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#61

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#56

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#55

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#45

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#39

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#38

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#33

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#32

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#31

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#30

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#29

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#28

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#22

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#21

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#20

Discussion

 
Hi,

I really like that, I will review everything with my boss in about an hour. I think overall, the mountains look too alpine. Maybe change the color of the mountains to green as they are in Hawaii. It needs to have a bit of a more tropical island feel. Google some images of mountains in Hawaii to see how the valleys and mountains look here. Nice job, I look forward to seeing more! Thanks!
11 years ago
 
Hi,

I just reviewed everything with the boss. He likes your design and here are his comments: 1. No circular shapes, so remove the big yellow circle to keep the shape of the mountains, 2. Remove the leaves, 3. Try to make the stream(s) come from the mountains, from there they go to the ocean, 4. He likes the font, but it should be smaller and thinner.


Thanks and I look forward to seeing more!!!

General notes (updated based on his new ideas):

- No circles or other geometric shapes for the overall logo
- Forget the "TSI" and the S as the river, he changed his mind
- The company name should be TOWNSCAPE INC. with the "INC." being smaller and more subtle
- Colors should be green for mountains and blue for streams, plus whatever else you think matches the design. Avoid red, orange, purple, pink
- Elements to include in the logo: mountainous landscape, stream(s), rural settlement, company name
11 years ago
 
Nice job and fast! I think the boss really meant that this looks too much like a river, but it should be more of a stream (smaller) and come from the mountainside. Look at this picture of a watershed to see what I mean:

http://www.raritanbasin.org/education.html

Remember how in my original design, the "S" was coming straight from the mountain. Try something like that. But please leave these 3 up for now because I will review with my boss again tomorrow. Thanks!!
11 years ago
 
Looks great. Will review again tomorrow afternoon with the boss. He really wants to show a little village along the river, so if you could try to incorporate into these new ones, that would be excellent. Thanks!
11 years ago
 
Hi, so far I really like #32 in terms of the simplicity of the design. If you could make the stream blue as it is in #31, make the overall logo larger and add a couple of houses/village on the coast or the river, my boss may really like that. We will review everything with him again in 4-5 hours. Thanks for your great work!
11 years ago
 
Hi,

we like your designs a lot. Here are the newest comments from the boss: #61 is nice, but we still want a village. 1. Instead of houses, it should be less "literal", so maybe try to use dots and lines to "suggest" a settlement. It should look small and like from an airplane. I attached an air photo to the contest brief to show what we are thinking. 2.Also, the ocean is too big right now, try removing the bottom line and only using one thinner line to show a little bit of ocean. 3. Try to add some "depth" to the mountains by using more than one shade of green. Or maybe add an offset second mountain in the back that is darker and looks farther away.

We will review again with the boss in 5 hours. Thanks so much, nice work!
11 years ago
 
Hi,

I really like #81. Maybe try playing with the village a little bit to make it stand out more (maybe add some different colors like some browns. Feel free to make the mountain design larger/wider since the company name is wide, that way the village might be more visible. Also, try using just the one light blue smaller line for the ocean, that will create a nice contrast between the ocean and the company name. Thanks, nice work!
11 years ago
 
Hi,

just reviewed with the boss. He is really liking your progress on this. Here are his suggestions for tomorrow:
1. Make the river narrower (it should be a stream)
2. Make the settlement larger (there will be more space when the stream is smaller) and make the brown color darker. Also add some fine dark brown lines (I think right now your lines are white, but it's hard to see). Basically we want the village to "pop" more, so if you have any other ideas (color? maybe gray?) on how to make it more visible, go ahead.
3. We really love the shape of the mountain on the left, the other two are too sharp and pointed. Try to shape the right side mountains rounder, like the left one.
4. Try one design without the white line around the stream and without the white space between the mountain and ocean, so the blue line for the ocean should be right up against the green.
5. The company name is too big and the font too bold. Maybe try a different font like Calibri and the overall size of the company name relative to the logo size should be smaller.

Thanks so much for your great work, you are definitely one of our favorites for top 5. I look forward to seeing your revisions!
11 years ago
 
Logo Designer
Hello Tina..
Thank you so much for your continue feedback and high rank to my design..
your feedback is very helpfull..
sure I'll always pleasure for any revisions that you need..
I was upload some revisions..#93, #94,#103, #104
hopeness you like..

Thank you

Best Regards
Amanterkendali
11 years ago
 
Hi Amanterkendali,

thanks! My boss loves the village. I think we are starting to realize that it is VERY important for our logo to look good when printed small (for business card) and black and white (for letter). My boss suggests for the village, you add some linework to make it stand out more. Also, try a design where the mountains are just an outline with no shading, that way the village will pop more. Also, please move the vblue ocean line up close to the mountains, so there is no white space. Thanks! Will review more in 4 hours.
11 years ago
 
Hi,

congratulations, you made it to the Top 5 phase!

Here are the bosses comments on #123:

1. Remove the "shading" from the mountains and just leave the outline. Make the shape smoother/more basic/more abstract (kind of like my original design I posted). They are still a little steep. Try to make them more like the one on the left.
2. The size of the houses is good, but please make the overall village about 20% smaller (remove some of the houses on the left for this).
3. Make the stream look a little less "snaky". It meanders too much. The boss wants it to be more "graceful". Your original design with the big river was more graceful, try to find something medium in between the old and new shape.
4. Please post a version with and without the green village background.
5. Please make the text smaller so it is the same width as the graphic.

Great work, I look forward to seeing more over the weekend!
11 years ago
 
Thanks. please remove the "cracks" from the mountains and just keep them as an abstract outline.
11 years ago
 
Hi,

my boss likes #141 but says the mountains are now too round. Keep the rest of the design the same, and please play with the shape of the mountains and maybe post 2-3 different mountain styles. Thanks!
11 years ago
 
Hi,

thanks for revision. My boss doesnʻt like the shape of the mountains now because they are all in one. Try to separate them and play with the shape a little. Try something more like this, where you can see each mountain:

http://pickplaystay.com/wp-content/uploads/2012/07/roundthemountainlogo.jpg

Also, please pick a thinner font (less bold). As soon as I get revisions from ordmode, I will put you in rank #1 so you can submit revisions. Thanks!
11 years ago
 
Hi,

I realized it is the middle of the night in Indonesia. Let me know when you are ready to submit revisions and I will make you #1. Thanks!
11 years ago
 
Also, please change the color of the ocean to the same as the stream. Thanks!
11 years ago
 
Logo Designer
Hello again Tina..
Thank's for give another chance in your contest..:)

I'm ready for submit the revisions..
when you re rank me at firt place..

Thank you

Best Regards
Amanterkendali
11 years ago
 
Hi,

thanks. My boss likes #164. Please keep the village and the shading of the mountains the same. Please see my pdf below for revisions:

http://townscapeinc.com/honblue.asp

Let me know when you are ready to upload and I can make you #1 again.
11 years ago
 
Logo Designer
Hello again Tina..
my apologise late reply the message..
I just open my computer..
I'm out from my city today..
I have trouble with signal for download your PDF..
I'll try for make the revisions today..
Thank you

Best Regards
Amanterkendali
11 years ago
 
Logo Designer
Hello again..
I'm ready to send the revisions...
Thank you

Best regards
Amanterkendali
11 years ago
 
#175 has the best font. Please make the ocean the same color as the stream. The mountains are now TOO round. My example was just to show you concave versus convex. Please keep them concave, but make them less round and a little more pointed. See what some of the other designers have done. Please put the shading, we LIKED the shading in #164.

Thanks!
11 years ago
 
Try to make the shape a little more like the top right in this image:

http://thumbs.dreamstime.com/z/mountain-graphic-elements-12447432.jpg
11 years ago
 
Logo Designer
Hello Tina..
I,m ready for send other revisions..

Thanks
Best Regards
Amanterkendali
11 years ago
 
Thanks. Try to make #189 mountains more concave (like I explained in pdf). And make them more upright. The one on left should be a little higher than the right one. Thanks!
11 years ago
 
Try something a little more like this. My boss really likes your overall design, but he is VERY picky about the mountains. Make sure the left is a little taller than the right.

http://townscapeinc.com/honblue.asp
11 years ago
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