Tower Hill Advisory services LLC Logo Design Contest

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Tower Hill Advisory services LLC has selected their winning logo design.

For $275 they received 145 designs from 22 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
IPCpromos
United States

What We Do

Consulting to Asset Based Financial Lending Companies that focus mostly in the Retail Industry. The companies they consult to primarily lend money to small -mid size retail clients that can't get traditional bank loans.

Industry

Financial

Top Three Things to Communicate

#1 - Professional
#2 - Knowledge with experience
#3 - Success

Our Target Audience:

This client will be targeting professional finance people and companies to consult with them about high risk loans that they will give to small to mid size retail companies that can't get loans from a traditional bank. The following basically describes the demographics:
• Small to mid size Retail and Consumer businesses ranging in 10 – 150 million in revenue
• Investment Bankers, Wealth Management - facilitators
• privately held companies
• many clients are multi-generational businesses
• high lever executives – CEO, CFO etc
• largely male dominant
• wide age range

Color Preferences

The one color that can definitely NOT be used is RED. NO RED.
Green is a good color for finance and Blue is a good color for knowledge.
You can explore with black, white and grey as you wish.

Our Ideas and Additional Information:

My client is not sure what he wants for his logo but understands the importance of providing feedback early on in the process as he determines from your designs what he does and does not like. He did mention the possibility of the T in Tower be the image or outline of a 'tower' but definitely wants to see other ideas. We left many of the parameters in the neutral position so we can see the designs that are presented. Definitely needs to be geared towards professionals that are in the finance industry, more than not are men. Can't be anything whimsical.

Themes

Masculine
Serious
Classic
Refined
Secure

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Mobile
Print
Clothing
Desktop

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