Touchstone Group, LLCLogo Design Contest

These are very interesting designs. A few thoughts:

- The idea of using the initials "TG" is appealing, but not as either actual letters, or as designs that are so abstract as to hide the "T" and the "G"

- Our business dpends on our showing potential investment funds to institutions who are overwhelmed with those seeking their capital. We have to be trustworthy enough that they want to do business with us, but inventive enough that they believe we have something special they may have not seen before. Not so special that it could never be investable--but just special enough to be intriguing.

- Perhaps additional graphic elements (or colors) could be used to good advantage--while remaining restrained and tasteful

- I am torn between serif and sans serif fonts. Serif fonts seem more dependable and traditional. Sans serif seem more inventive and modern. Sans serifs seem cleaner--but we don't want to get out oo far ahead of our institutional targets.

- We sometimes use the abbreviation "TGL" in-house, to refer to Touchstone group, LLC. Perhaps this is another element to exploit.