ToteScarfLogo Design Contest

Hi,

Thanks for your submission. We like the playfulness of your logo, however, we find it a bit literal and perhaps hard to read. ToteScarf is a clever carry-all solution and somewhat discreet. We would like our logo to reflect both of these facts.

Thanks for the feedback may I ask why the cross, is there a religious connection to the product.

(This comment references Entry #8)

Hi Brendan,

Entry #9 was ranked high today because we like the clean detail, but I would not say it is an overwhelming favorite, and indeed the cross is alarmingly religious.

We are all very impressed with your flexibility. Do you think you could mock something up along the lines of #13, but place the tote above 'Scarf' then have the 'S' come up and cross the t and end in the 'o' with a similar zip along the 'o'. Just a thought.

Thanks!

Thanks for the quick turnaround! We were thinking something similar but the "S' would actually cross the 't' then meld into the 'o'. Then perhaps we can put the zip on the far side of the 'o'. It may make sense to do a gradient from the 'S' color to the 'o' color. It may also look good to ruffle the bottom of the 'o'.

Thanks!

Hi Brendan,

Thanks for considering our suggestions. I'm wondering if you would revert back to the bolder 'S' and have the s-tail be the cross in the 't' then widen out to become the 'o'. Our product also uses the thin oblong zipper, whereas yours is the wide-body type. Also, would you please submit with several color schemes?

Once again thanks so much for the feedback, been a pleasure working with you, Here are various colour combinations, I have included one where the cross of the t gos behind the S but I dont hink that works as well. Pleae let me know if you would like me to try other colour combinations and have any other changes you would like me to implement.

Ta Brendan

(This comment references Entry #40)

Hi Brendan,

Thanks for the huge color dump! That certainly made this contest a little less pink. To be more specific, we were looking for something where the tail of the 'S' is the actually cross of the 't'. You could have the 'S' tail narrow at this point then widen as it approaches the 'o'. We would like to see the end of the tail widen such that it is the size of the 'o' then have the 'o' be the end of that tail - as if you are looking inside of the ToteScarf pocket. Then perhaps ruffle the far side of the 'o' to make to look like the ruffle at the end of the scarf.

P.S. The leopard looks great. It would be a nice asset to have a logo color for each of our launch colors.

Great thanks I shall get onto it, we are permitted to supply variations of the same logo so colour variations would be ok for each scarf launch.

Hi Thanks however I want to bring to your attention with this latest option #51 it starts to read as Stote Carf.

Ah, fair enough. It's tough to gauge until you actually see it. Thanks!