Color Preferences
See Example Logos - either black and white, or a white background and one other colour (preferably darker toned professional colours like dark grey, navy blue, dark teal, or cherry red)
Our Ideas & Additional Information
- Flat design
- Bold, strong font for the word ‘Total’, with ‘Investments’ smaller underneath
- Logo should always be on top of the logotype, not beside it.
- Do not include the ‘Ltd.’
We would like to see versions of the old logo being re-envisioned in a cleaner and more professional way. Use the same design concept with ‘Total’ being in a strong, bold font, and incorporated with an upward sweeping arrow, and the word ‘Investments’ underneath. (See Previous Total Investments Logo Attachment)
Another version we would like to see includes the use of a professional looking crown, either very sleek and modern, or an abstracted version. Stay away from anything with too many frills or anything that looks too much like a jester. Possibly in a similar retro modern design to the Pivotal Capital logo. (See Pivotal Logo Attachment)
Another source of inspiration is the Roxo logo (See Roxo Logo Attachment). Try to create a similar shape with an upward sweeping arrow or abstracted arrow in the middle. Use a similar bold font for the logotype.