I'm a bit puzzled by "punch and emboss" thing. Not so surely (
#18)is what you looking for. About logo-text relationship, the answer is yes, in terms of conservative versus liberal approach determined by many variables. IMHO, architects (that I compete as a designer) like straight, thin, elongated and why not say it elegant lines and text as opposed to constructions companies, bulky, thick, and smell like diesel :) In the end is just versatility for different type of media and personal taste the decisive factor.