Tirol-Koi Steiner Logo Design Contest

Tirol-Koi Steiner has selected their winning logo design.

For $275 they received 90 designs from 26 different designers from around the world.
Contest
Logo Design Brief Hide
futureweb
Austria

What We Do

Dealing with original japanese pond accessories.
Pond optimization and support, installation of filtering units, doing pond and Koi seminars

Industry

Miscellaneous

Top Three Things to Communicate

#1 - Koi
#2 - Nature - Mountains - Water
#3 - Exclusive

Our Target Audience:

Demographics don't matter, male/female any age, but it is targeting people with a larger income. people living in close touch with nature, animal loving, elevated style, exclusive

Color Preferences

Logo should be red and black only.

Our Ideas and Additional Information:

See this link:
http://www.futureweb.at/download2
You will finde page1.pdf, page2.pdf, page3.pdf with some logos of similar companies that they don't get too close.

The most favorite logo is the file logo.jpg, while the 2 logos at logo_fontstyle.jpg are nice as the Word KOI comes out clear.

What we don't like at logo.jpg is, that the fish goes through the font, we more think of the text
Tirol
Koi
Steiner
where KOI is the biggest word, the other ones smaller, and the fish below but not going within.

Important is, that the fish (koi) has nice marks on the body as it's typically for a koi.
To get info about koi's, look here: http://en.wikipedia.org/wiki/Koi

And there is one more thing that should possibly be covered in the logo. "Tirol" is a state from austria with a lot of mountains, and the town we are from has a famous mountain called "Wilder Kaiser".

The mountain should be incorporated within the logo as silhouette.

Examples are here:
Good Image of the Wilder Kaiser: http://www.wilder-kaiser.com/
You also see it within the golf club logo what we mean, just that this is of course too colorful.

Here another one where it shows the typical 2 heels of the mountain: http://www.golfweltwilderkaiser.com/de/ One higher the other one smaller.

Themes

Luxury
Exotic
Elegant
Complex
Subtle
Quiet
Expensive
Serious
Refined

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

No comments yet.
futureweb
Austria
General:
We are doing this for our customer, so ratings will happen after we discusses them with him.
I am wirting about the thoughs based on our previous discussion about the logo, so please don't remove a logo before we declined it as our customer might think different. We will wait for some more posting before doing a rating.

So about the current posts:
- Please use the words without the dash.
Basically: Tirol Koi Steiner

Also the word KOI is the most important and should basically stick out from the other words, the approach of #1 was here good as KOI comes out pretty good when using 3 lines, 2 smaller KOI bigger.

Also this is the only logo so far the mountain was thought of, but the KOI (fish) is one of the most expensive and exclusive fish in the world. The 2 fish jumping out of the water are more like a carp, not really that exclusive. It doesn't give the KOI an exclusive touch. Probably a little bit too playful.

Also as there are 2 of them it kinda takes the uniqueness of the KOI. So I think the approach is good, but the exclusively is a little missing.
11 years ago
futureweb
Austria
#5 the koi doesn't look like a typical koi and it would be good to have the KOI word bigger than the others.
#10 do you think you can do it a way that it doesn't look that playful. we try to have it an exclusivly / expensive touch. what is good the 3 parts Tirol Koi Steiner with the KOI being big and red.
11 years ago
futureweb
Austria
#12 it doesnt really look like a koi, but the approach is nice. could you probably do a version that the koi doesn't hide any text and probably incorporate the mountain silhoutte?
11 years ago
ongyudicandra
Indonesia
Please comment on my entry #51
Thanks.
oyc
11 years ago
HDC
Finland
#42 Representing the alps and Tirol by itself this logo communicate both simplicity as well as elegance in terms of clarity. In particular the I merging with L makes this logo strong, making terrestrial KOI apart!
11 years ago