Like the new lace color yellow, but the bow looks sad or depressing. Size is good, but needs to be cheered up. Like the wording on top. Lets go back to the Red color or variation there of. What would it look like if we connected the Z & s to make a complete shoe string as well as tie off the other letters with same effect. you could have the inside of the letter e with the cap or connect it somehow to the i. Over doing it will probably have a bad effect, but just a thought. Creative thought on your part with the lettering. Person told me that they look like balloons at first more so than laces.
On #24, I took some of the roundness out of the letters. I don't know if you can see it in this small of a sample but, I think it helps the letters look more like shoe laces and less like balloons. I hope this helps.
#27, i see where the roundness is taken out. WHat if you had the lace wrapped around the entire wording of Tie Z's with the bow resized? Shoe tying made easy color to be made similar to #14.
On #4, take the word group out, change the Tie Z's font to match #27 (same color as well). I like the shoe tying made easy font, keeper. The shoe lace color same as #18 or try black. I see where the shoe lace with bow is the letter Z. Nice.
Nice new take, especially the colors. Now the last designer with a bow i told them to take something from a Norman Rockwell and make it fit into their design. If you can picture that.