I was checking out the logo for Kapalua golf course, and it's a very recognizable shape, a butterfly. It looks great stamped on anything from a golf bag to a visor to a sticker on the back window of your car, and people know what that butterfly means, even without the word Kapalua under it.
Also, think of the South Carolina flag - the palm tree with the moon. I see it all the time on the rear window of cars, and I know what it means. That's what I want to be able to do with this logo. I'm picturing that oak in
#4 with a curving blue streak wrapping around it. I don't know, just trying to work towards the simplicity of the Nike swoosh.