Throttle RepublicLogo Design Contest

Logo Design Contest
Contests / Throttle Republic

Throttle Republic has selected their winning logo design.

For $275 they received 186 designs from 28 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Stock Stops here
What We Do
We sell automotive performance parts to enthusiasts who love the idea of feeling like a part of something.

Word Breakdown & Meaning

Throttle: Refers to acceleration, power delivery, and control over a vehicle’s performance. It’s a word that resonates with automotive enthusiasts, tuners, and anyone who values spirited driving — especially in the context of upgrades like throttle response controllers, wide-open throttle (WOT) tuning, or performance intakes.

Republic: Implies a collective or a nation-like group. It evokes the feeling of a movement or tribe, a community built around shared values. In this case, it’s the love of performance, personalization, and driving excitement.

The "Throttle Republic" brand is:

- A nation of drivers who believe in going beyond stock.
- A community-first performance brand, not just a parts seller.
- Pride in freedom, speed, and self-expression through cars.
- A lifestyle, not just a product line.

Ideal Audience:

- Street-driven performance car owners (daily or weekend builds).
- Enthusiasts who value identity, culture, and style as much as horsepower.
- People who love the idea of belonging to something more than just a brand — a “republic” of likeminded drivers.
- Domestic vehicle brands (GM, Ford, Dodge). No European or exotic brands.
Industry
Automotive
Color Preferences
Black, Red, Silver (Gray)
Our Ideas & Additional Information
We like the idea of a circular shape, like an emblem style logo. Bold lettering.
Themes
Masculine
Complex
Classic
Raw
Adventure
Style Inspiration

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Discussion

 
Client
We'd like to see more options without the "Stock Stops Here" tagline.
26 days ago
 
Client
Anyone have any creative ideas that add a shield shape somehow with the circular format as well?
24 days ago
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