Third Street ClinicLogo Design Contest

As a reminder, the contest is not to design a logo for Third Street Clinic, but to design a logo for Third Street Clinic's "Walk a Mile" campaign. This logo will compliment our existing materials that are made at presentations and in brochures to highlight the benefits of our organization.

Why "Walk a Mile"? Third Street Clinic serves thousands of uninsured community residents each year who are uninsured and cannot afford medical care. However, our clients are not just a statistic. They stand in line with us at the grocery store. They live down the block. They may be family members. Someday, "they" could even be "you." As we speak in the community and share stories from our office, we encourage everyone to "Walk a Mile" in the shoes of our patients. Learn what challenges they face. Discover what jobs they work and what hobbies they enjoy. Understand that Third Street Clinic truly serves our friends and neighbors in a relatively small community. "Walk a Mile" with them... and you'll see how great of an impact we can make - together.

Good initial drafts, but I think I need to be more clear:

Treat "Walk a Mile" as the 'company name.' The emphasis for this logo needs to be on the Walk a Mile campaign, not on Third Street Clinic (a note on how this will be used: Third Street Clinic will use our existing logo along with the Walk a Mile logo. This logo is merely to brand a short- to medium-term campaign, not replace our existing brand.)

Revision to this comment: The more logos I'm seeing, the more I realize it's possible to have a successful logo without "Walk a Mile" in the final product. As we promote the organization and this campaign, we will be speaking about our clients and their challenges. We'll share stories. And then we'll end by encouraging everyone to "Walk a Mile with Third Street Clinic."

Whether you use the name of the campaign, or simply imply it with imagery and Third Street Clinic's name, the winning logo will be the one that best captures "Walk a Mile with Third Street Clinic" in visual form.

Thanks again for submitting! I'm going to offer as much feedback and reaction as possible to give the most for designers.