concept is a push pin to show staying local and the pin ends on a blue target which continues out in a water ripple effect to show 1) that San Diego is a costal city and 2) that shopping locally creates a ripple effect i.e. keeping the $ in a city will enrich the community as a whole, as opposed to spending that money in another community.
Let me know if there are any changes you'd like to see. thanks. Kyle
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