What We Do
We secure large quantities of biodiesel from producers, blend the biodiesel with mineral diesel (when required), and set up for physical delivery to the end customer.
Our Target Audience:
Bulk consumers of Biodiesel, suppliers of feedstock (to make biodiesel), and corporate customers. No specification for age, sex, location, income (though I guess they would be higher income folks...)... Their values, lifestyle, and opinions would be liberal and ecologocially minded.
Green would make sense, but perhaps that has been a bit overdone? Primary colors (no pastels please), Blues and Greens that are rich in color. Perhaps some grey or blacks.