THINGS.rentals -- THINGS is always uppercase. .rentals is always lowercase. Fun, but not cartoony. Please remember to include the period between - this is our web domain, as well as our logo.
1. The word THINGS made up of lots of small icons of things a person would want to rent - hammers, ladders, tables, chairs, bikes, tents, etc. Solid color icons, potentially similar in style to these icons -
http://www.flaticon.com/packs/house-things (reference only)
2. Each letter in the word THINGS made of a single thing (e.g. hammer for T, ladder for H, etc.) Again, we want to avoid looking cartoonish.
3. The word THINGS made of negative space inside random icons of things. Banner style for the word THINGS.
Open to positioning of .things - one single, vertical logo; .rentals running vertical next to THINGS; etc.