Thinc Income SolutionsLogo Design Contest

Logo Design Contest
Contests / Thinc Income Solutions

Thinc Income Solutions has selected their winning logo design.

For $375 they received 85 designs from 16 different designers from around the world.

Logo Design Brief

Client
Australia
Slogan
Making investing for income easier and smarter.
What We Do
Provides retired investors access to to a range of income products; diverse by risk, return, term and source that can be reviewed, considered and invested in online 24/7 by simple point and click.
Industry
Financial
Color Preferences
I have an open mind as to colour(s) but believe red, green, yellow and purple are best used as a counterpoint to the dominant colour.
Our Ideas & Additional Information
I did some work on the Thinc Income Brand Character

ROLE

We provide easy access to a community of sustainable, uncomplicated, innovative income

investments, that the investor selects and manages at a time convenient to them

PURPOSE

We disrupt the old and unsustainable and challenge the status quo with good nature,

warmth, diplomacy and intelligence - inspirational leadership will awaken and ignite

other’s aspirations and attract aligned partners and long-term valuable relationships

BRAND ESSENCE

give-get-give (g3): in service to our community need (a sense of oneness = common sense)

PERSONALITY

intense, curious, calm, positive, optimistic, fun, inclusive

VALUES

disciplined/committed/hard working/respectful (intense)

innovative/new ideas (curious)

logical & intuitive = clarity & insight = common sense (calm)

generous (positive)

authentic/courageous/empathetic (optimistic)

transparent communicator (fun – sen sar hu mar)

listen/collaborative/open source approach (inclusive)
Themes
Necessity
Refined
Simple
Colorful
Secure

Entries

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Discussion

 
Nafaz, I like the 2 with a swish, not sure about solutions on a line by itself as I feel it looks disjointed. In reality whilst the business is called Thinc Income Solutions - in most materials and I am guessing when clients talk about us - they will use the word Thinc so that can be emphasised ahead of Income Solutions. Cheers ST
10 years ago
 
In looking at these so far at first cut and I am sensing that the word has to be the logo with either no icon or a very clever integrated icon in the word Thinc - maybe also the typeface needs to be unique?
10 years ago
 
I also think that Thinc has to be above Income Solutions and that these 2 words must be separate.
10 years ago
 
I very much appreciate all the ideas. When using a device I believe it is important that:

1. It can be used within the offer e.g - a star being used to denote a 1-5 star rating, and
2. Over time that the device used is absolutely associated with the name Thinc so the 2 can be separated and still be seen as Thinc.
10 years ago
 
thanks for all the great designs. I am inclined as follows:
Thinc on its own
Income Solutions beneath but less emphasized.
L/c Thinc
2 colors only
10 years ago
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