What We Do
What we do/synopsis:
This is the name of the brand and film we require a logo/identity for. Production starts towards the end of this year, however we will need to use the logo created to develop the brand and initiate recognition in the build up.
The film premiss is about the worlds most prolific streaker. To date, he has completed 538 streaks, with 60+ at major, worldwide public events, and this is the story of his life so far.
The story follows his life in Liverpool UK to his first streak, done as a bet at the Hong Kong Rugby 7's in 1993 in front of over 40,000 people and how this changes his life! Documenting him 'performing' at events as huge and diverse as Mr. Universe, The Bull Run, The SuperBowl, a World Snooker Championship and much, much more.
Color Preferences
Bright, bold, exciting colours, up to designer.
Our Ideas & Additional Information
An exclamation mark could also be added - TheStreaker! - But this is certainly not essential. It may help with the dynamic/stress of the submission, however it may also confuse the website address as exclamation marks do not appear in this (TheStreaker.com). The exclamation mark could be incorporated to resemble a component related to the genre, TheStreaker is male so a very mild phallic implication could be good again without alienating the female audience, we want mass appeal here.
We require a version that includes .com and one without please, the website will be a major vehicle in promoting this production.
This has to be cool. We are focused on creating an experience and believe that this movie will gain cult status. The logo must compliment this and add value to the visual execution of future merchandise. One of the most important items of merchandise we plan to produce is a branded posing pouch (think a male stripper, we have attached examples), the logo should fit on this, roughly triangle, shape. There may be a more landscape version of the logo too, this would sit better across the 'back/bottom' side of the bigger version of the underwear, aimed at the more reserved fan.
As this is an exciting project and we feel the following items and/or moods could be used within design submissions. Possible components:
Running/speed, he has to evade capture during and after the streaks
Nudity
Phallic insinuation
Excitement
Surprise
Thong or other underwear references
Bright, bold, colours, this is not a shy project
Easy to read typography
Exhibitionist
Celebration
Freedom
Funny
Naughty
SuperHero
We are in the process of building a website. This will be a major component in this project. We have secured www.TheStreaker.com and this site will be the driving force for attracting funding, promoting the movie, selling the merchandise and many other critical aspects. Please consider this carefully when designing the identity. The public will be viewing the site not only on Laptops but Tablets and SmartPhones, please bare this in mind especially the logos legibility at a small size. The most prominent areas on the website will be:
Streaker Dash's (Like Santa Dash's, where the public do a 5k fun run with The Streaker, mostly dressed in Streaker underwear)
An Audience With The Streaker- where The Streaker goes on tour talking about his streaking and life
Streaker league- where people upload their streaks onto the website to get awarded points in the league
*Please note, obviously we are not asking for designs to include all of the above, if any, possibly the solution could be purely typographic. We are suggesting objects that we imagine could enhance the logo and should or could be considered.