the W collectionLogo Design Contest

We sell art prints (lithographs) in limited editions from famous artists. They are more affordable (between € 1.000 and $ 5.000 in general) then the real works (that go for tens or hundreds of thousands). They are all certified, numbered and high-quality. They are hand picked by Werner (hence the W-collection) who is an art lover and critic. So not everything enters the collection, only what he loves and beliefs! It's not a classic gallery, but an online place and a private showing area, invitation only!

We are selling lithographs and print art limited editions. Ideally we have a logo that can change color depending on season, collection, theme or ... whatever. That can make it a lot more versatile. Therefore, the form is more important. I'm looking to play with the 'W' in the form... perhaps based on the way ink is shaped while making a lithography!

Don't make it very colorful, stick to one or two colors and a strong form. We can then play around with the color as much as we want. Please stay away from gradients, shadows or other 'more complex to print' elements!

Play with the W as a form factor. Don't make it dependent of color: we want to be able to play around.

Ideally we have a 'full' version and an outline version.
And yes, we'll need the .ai-versions!