Can I see the house chimney on the other side, so it is above the S, so the S like a little like a $ sign? Change the word "The" to black. Line up TUS a bit better vertically: The Utimate Strategy ... perhaps by making the T same width as U and S In fact, try making the T and U and S slight bigger or emphasised slightly in some way. FOr you onw Zie logo, I like the reflective nature and color. Can you try applying that texture to my logo?