The Ultimate Key Lime Pie Logo Design Contest

The Ultimate Key Lime Pie has selected their winning logo design.

For $250 they received 61 designs from 12 different designers from around the world.
Contest
Logo Design Brief Hide
sloaniv
United States

What We Do

This logo will be used on the cover of a Key Lime Pie cookbook and on limited merchandise (aprons, etc.)

Industry

Entertainment

Top Three Things to Communicate

#1 - A delicious secret is waiting for you.
#2 - This is the real deal.
#3 - Enticing

Our Target Audience:

Key West & Florida Tourists, Women, People who watch the Food Network, Baking Fans, People buying a gift for their wife or mother.

Color Preferences

No preference.

Themes

Bright
Feminine
Colorful
Playful

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

sloaniv
United States
#1 looking for something more elegant. Too much of a School House Rock feel.
12 years ago
sloaniv
United States
#2 I like the open lime slice
#3 I dig the design, but prefer an easier to read font for "ultimate"
12 years ago
sloaniv
United States
#11 "Ultimate" pops nicely with the box around it but the overall shape of the logo reminds me of a slice of bread. I still prefer your earlier submission, #9. Could you do a #9 with "lime" in black?
12 years ago
sloaniv
United States
#10 I like the font and color used for "Key Lime Pie" but the rest feels a bit too much like "grandma's".
12 years ago
sloaniv
United States
#13 thank you. And a big third day thanks to all of you for your creativity.
12 years ago
sloaniv
United States
#42 #40 I would love to see a version of this with "Key" included on the "Lime Pie" line
12 years ago
sloaniv
United States
#16 #15 #17 I like your use of colors and the background design but the pie graphic isn't clicking.
12 years ago
sloaniv
United States
Thank you again to everyone who has submitted a logo. I presented the top choices to a small group to provide additional feedback and the current favorites are #40 #43 and #7.

#40 As mentioned above, please submit logo with "Key" on the same line as "Lime Pie". This is the only detail preventing a first place ranking right now. Each individual commented on the ability of your logo to catch their eye and draw them in. Very clear and streamlined while containing all of the elements.

#43 Your designs have been consistent favorites during the entire contest and each slight tweak brings the tournament to a new level. Everyone is leaning towards the easy to read fonts. Please keep tweaking.

#7 A favorite from the beginning, your design is in the top for bringing an elegance to the logo accompanied by an all-American ice cream parlor feel. We would love to see some variations of this with larger fonts or something to make the Key Lime Pie aspect jump out a bit more.
12 years ago
sloaniv
United States
Hi Everyone. I'll be getting input from several people today. We will give an updated ranking with additional feedback around 5PM EST. Thanks again.
12 years ago
sloaniv
United States
I've updated the top three ranking based on all of the input.

#51 People who liked this best noted the pie slice itself, the direction it is facing, the lime, leaf, dew drop and back glow. Some commented that "The Ultimate" looks out of place and should be all caps or a different font.

#43 Your presentation of "The Ultimate", your choice of banner and the lime slice background are all favorites. Opinions were split down the middle with the font used for "Key Lime Pie" with half loving it and half thinking it needs to be different.

#46 Your choice of fonts and use of depth and shading stands out above the rest. A circular design seems to be the favorite but behind the triangle on your submission #54 got a few busy comments.
12 years ago