Our hosts and experts provide sports technology news for the sports fan in a fun, humorous way through our daily blog, weekly podcasts, and videos.
Industry
Internet
Top Three Things to Communicate
#1 - Sports Tech news and information from experts and insiders
#2 - Fun and humorous attitude
#3 - Many media forms (blog, podcasts, video, and more)
Our Target Audience:
Sports fans who love technology, gadgets, and gizmos. People who want to understand how football is shot in 3D, what new game changing equipment cyclists use, how you can watch live sporting events on the web and more.
Target audience is male, 18-40 with a good amount of expendable cash. College educated, they go to live sports events, watch games on tv, play fantasy, watch ESPN, read Techcrunch and Engadget.
Color Preferences
Our current site is white and gray with red accents and blue links. A just off black background color is used on the sides:
gray used - #efefef
red used - #880000
blue used - #264159
black used - #2c2c2c
These colors may change so something with black or white text is probably the best.
#3 and #4 are too focused on autoracing as the sport. #1 and #2 are better as they are playing off the "circuit" concept as in energy/connection/technology/computer.
Hello! Here are some hints for getting the most out of your contest:
~~ Rank designs daily -- this will encourage more participation. ~~ Ranking designs daily will also keep your contest from getting cluttered. ~~ The more feedback you provide, the better results you are going to see. ~~ Designers are not offended by "Not Interested" ~~ Over-use of "Not Interested" discourages participation. ~~ Ranking is a non-monitary means of showing apprecaition for designers hard work. ~~ Designers earn points for ranked designs. We like to earn points.
1st place - 50 points 2nd place - 20 points 3rd place - 10 points 4-6th place - 5 points 7-10 place - 3 points 10th on - 1 point
