The Sports Circuit Logo Design Contest

The Sports Circuit has selected their winning logo design.

For $250 they received 104 designs from 22 different designers from around the world.
Contest
Logo Design Brief
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jns120
United States

Slogan

Your Connection to Sports and Technology

What We Do

Our hosts and experts provide sports technology news for the sports fan in a fun, humorous way through our daily blog, weekly podcasts, and videos.

Industry

Internet

Top Three Things to Communicate

#1 - Sports Tech news and information from experts and insiders
#2 - Fun and humorous attitude
#3 - Many media forms (blog, podcasts, video, and more)

Our Target Audience:

Sports fans who love technology, gadgets, and gizmos. People who want to understand how football is shot in 3D, what new game changing equipment cyclists use, how you can watch live sporting events on the web and more.

Target audience is male, 18-40 with a good amount of expendable cash. College educated, they go to live sports events, watch games on tv, play fantasy, watch ESPN, read Techcrunch and Engadget.

Color Preferences

Our current site is white and gray with red accents and blue links. A just off black background color is used on the sides:
gray used - #efefef
red used - #880000
blue used - #264159
black used - #2c2c2c

These colors may change so something with black or white text is probably the best.

Our Ideas and Additional Information:

check out our site and current bad logo here: http://thesportscircuit.com/

We're really going after an underserved target audience that the big boys like ESPN, Techcrunch, and CNET don't serve very well.

Themes

Masculine
Modern
Sporty
Simple
Gray
Loud
Luxury
Playful
Refined
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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1 2 3

Discussion

Discussion

jns120
United States
#3 and #4 are too focused on autoracing as the sport. #1 and #2 are better as they are playing off the "circuit" concept as in energy/connection/technology/computer.
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
jns120
United States
Better to leave the slogan out of the logo as it might change. thanks
13 years ago
jns120
United States
I like #12 for it's simplicity but the "SC" looks a little bit too much like ESPN's SportsCenter logo.
13 years ago