Our Target Audience:
People who want to sell their home quickly. This could be due to:
- Landlords sick of tenants
- Inheriting a house
- House requires too many repairs
- Health issues
- Fund a new business
Income is traditionally middle and lower, but not always. Age is usually middle age or higher. Usually lower education level and working-class lifestyle.
Our Ideas and Additional Information:
The only idea I had was that of a guy running with his arm outreached and a wad of cash in his hand. The trick here is that it needs to be clear he is running TO the person to give them cash, not running away from them with their cash.
I have now uploaded a couple of pictures that sort of do a better job of demonstrating my thoughts.