The Spectrum Group OnlineLogo Design Contest

Logo Design Contest
Contests / The Spectrum Group Online

The Spectrum Group Online has selected their winning logo design.

For $375 they received 174 designs from 20 different designers from around the world.
1st
#173

Withdrawn

New
#96

Withdrawn

Prefers others.
#174

Withdrawn

Prefers others.
#172

Withdrawn

Prefers others.
#171

Withdrawn

Prefers others.
#170

Withdrawn

Prefers others.
#169

Withdrawn

Prefers others.
#168

Withdrawn

Prefers others.
#167

Withdrawn

Prefers others.
#166

Withdrawn

Prefers others.
#165

Withdrawn

Prefers others.
#164

Withdrawn

Prefers others.
#163

Withdrawn

Prefers others.
#162

Withdrawn

Prefers others.
#161

Withdrawn

Prefers others.
#160

Withdrawn

Prefers others.
#159

Withdrawn

Prefers others.
#129

Withdrawn

Prefers others.
#128

Withdrawn

Prefers others.
#127

Withdrawn

Prefers others.
#126

Withdrawn

Prefers others.
#125

Withdrawn

Prefers others.
#124

Withdrawn

Prefers others.
#118

Withdrawn

Prefers others.
#117

Withdrawn

Prefers others.
#116

Withdrawn

Prefers others.
#115

Withdrawn

Prefers others.
#114

Withdrawn

Prefers others.
#113

Withdrawn

Prefers others.
#112

Withdrawn

Prefers others.
#111

Withdrawn

Prefers others.
#110

Withdrawn

Prefers others.
#109

Withdrawn

Prefers others.
#108

Withdrawn

Prefers others.
#107

Withdrawn

Prefers others.
#106

Withdrawn

Prefers others.
#105

Withdrawn

Prefers others.
#104

Withdrawn

Prefers others.
#103

Withdrawn

Prefers others.
#98

Withdrawn

Prefers others.
#97

Withdrawn

Prefers others.
#47

Discussion

 
Interesting take on an artist's palette. Is there a way to have a stylized "S" in the icon? Please also include our tagline "Where Visibility & Transparency Connect"
12 years ago
 
Logo Designer
hi
Thanks for your feedback - here is the changes Entry #98 - let me know your thoughts
regards
Mare
12 years ago
 
I like the "S" can you try different slants to it?
12 years ago
 
Logo Designer
hi
I have uploaded various options : Entry #108 Entry #107 Entry #106 , whill have smoother even edges unlike the others - hope you like them, thanks in advance for any further comments or suggestions
regards
mare
12 years ago
 
Thanks for the revision. Looking good! Can we remove "The" from "The Spectrum Group Online."
Also, can we try different type treatments.... fonts that are less heavy. Thanks!!
12 years ago
 
Can you add some weight to "Spectrum"? Can you please tell us what the font is ... we need to be able to match it on our website. Thanks!
12 years ago
 
Logo Designer
hi
the font used Entry #112 is Avenir LT 35Light
regards
mare
12 years ago
 
Logo Designer
Entry #117 - stronger / font weight for ' spectrum '
12 years ago
 
Thanks for being so responsive. Logo is looking good. What other tweaks/changes would you suggest?
12 years ago
 
Logo Designer
hi
Entry #118 - with some minor tweaks, and looks perfect to me ; would you like some color changes ?
regards
Mare
12 years ago
 
Like the inner circles of the icon on #117. You can try other color variations, but be sure to keep in inner circles as I think it helps with our vision of transparency, visibility, and helping our clients with all the "moving parts" of online marketing.

Thanks!
12 years ago
 
Logo Designer
Entry #125 - without the perspective / spectrum wheel with the inner circle as core / centric / centered
12 years ago
 
Cool choices for the colors! My partner loves red... I love purple and teals. Can you provide a version that emphasizes them... but keeping with the spectrum of color?
12 years ago
 
Logo Designer
hi
Entry #126 - i have changed the position of the colors - now both red and teal taking the largest segments
regards
mare
12 years ago
 
Can we change the blue to more of a teal... feels bright.
12 years ago
 
Logo Designer
Entry #127 - is this fine ? colors are pretty easly changed anytime - so feel free to ask - am available for any number of changes it may take !
12 years ago
 
Thanks for your flexibility! Can we darken the teal a little more?
12 years ago
 
What is the difference between 128 and 129?
Logo is really shaping up!
12 years ago
 
Logo Designer
Entry #129 - is slightly more darker and slightly more flater gradient
12 years ago
 
thanks for the clarification.
Can you check out our website font (http://online-sales-marketing.com/). We specifically use web fonts because it works on various browsers, etc. We are sensitive to using web fonts especially due to mobile responsive themes.

Do you think the logo is compatible?
12 years ago
 
Logo Designer
hi
you should be using the logo as a graphic element and i have used a popular commercial font - and I dont see any issues - its not hard to accomodate the logo. And you can use any other web font, if you want me to use any particular font of your choice I can do so anytime ; you just have to point me to a font of your choice - hope this helps
regards
mare
12 years ago
 
Hi Mare,

We really like how this logo is shaping up. We have several refinements and revisions we'd like to see to finalize the project. In this phase we are relying upon your design abilities. If what we suggest doesn't make sense or you don't agree, please let us know. We are open to feedback and want our logo to be a showcase for you as well as for us.

1. Font treatment - we're open to other san serif fonts that would complement our website logo (Arial) because of its simplicity and universality.
2. The word "Spectrum" needs to be predominant and stand out. It could be done via size or font thickness. "Group Online" needs to have more space in between them. It feels like they currently run into each other. Also, please look into how "Group Online" lines up under "Spectrum."
3. Tagline - would like to see it initial capped rather than all caps. All caps feels like shouting. Feel free to experiment with treatments. Also, please play around with the placement of the tagline. We are concerned that the font will be too small on the website and on business cards. We're open to having the tagline below the icon. We just want to make sure the logo works with and without the tagline, as well as having the icon stand on its own.
5. Icon - the colors are fine.

Thanks!
12 years ago
 
Logo Designer
hi
Absolutely will upload some variations with the arial font, please alllowe me couple of hours, Ive a meeting and lunch to attend.
regards
Mare
12 years ago
 
Logo Designer
Entry #159 Entry #160 Entry #161 Entry #162 Entry #163 - all of these use Arial
12 years ago
 
Logo Designer
Entry #164 - tagline uses Arial Narrow - rest Arial
Entry #164 - tagline uses Eurostile Lt condensed - rest Arial
12 years ago
 
Logo Designer
correction
Entry #165 - tagline uses Eurostile Lt condensed - rest Arial ( I would suggest you go with this font for the tagline )
12 years ago
 
Hi Mare,
We like #165, and appreciate your recommendation re: font. We'd like these changes on #165:

1. Remove the horizontal line... feel like it detracts from the design. You may want to look at Suke's (another designer who submitted in this content); he used a vertical line to draw the eye to the tagline. Again, we are looking for your recommendations.
2. More separation between the words "Group" and "Online" - it feels like it's running together.
3. Move the "G" in Group to the right. It feels out of alignment.
4. Agree with your recommended font (Eurostile) for the tagline. Additionally, can we see a version in italics?

Thanks!

12 years ago
 
Logo Designer
hi
#166 - horizontal line removed - now with the verticle seperator
"Group" and "Online" - more space between the words
I can assure you that all text are aligned 100% pixel perfect !
I will upload a Italics version now - sorry forgot
12 years ago
 
Logo Designer
Entry #167 - tagline in italics
12 years ago
 
Logo Designer
Entry #168 - the words group online is customised Arial ( had to reduce the weight of Arial as no thinner arial font is available )
12 years ago
 
Logo Designer
Entry #169 - fonts for ' group online ' and tag line are Eurostile Next LT Pro light
12 years ago
 
We like the font and spacing of #167. The italics don't work - do you agree? Let's revise this one so the tagline is not in italics.
12 years ago
 
Logo Designer
Entry #167 revised to Entry #171 ( tagline isnt in Italics ) and i agree italics isnt working or going along with the rest of the text
12 years ago
 
First, thank you for your patience. We so appreciate your responsiveness and flexibility. #171 is getting very close. What do you think about substituting the "and" in the tagline to "&" ?
12 years ago
 
Logo Designer
Entry #172 - good idea to use & - now the tagline is bit bigger and more legible
12 years ago
 
We really like the & and that it makes the tagline more legible. Now the & and "c" in Spectrum line up - great. "Group Online" now feels off-kilter.
12 years ago
 
Logo Designer
Entry #172 - reducing the space between the words should work - let me try, hang on
12 years ago
 
Logo Designer
Entry #173 - "Group Online" a bit closer - will give you another closer option
12 years ago
 
Logo Designer
Entry #174 - the words "Group Online" a bit closer than in #173 and looks just right
12 years ago
 
I really like the balance in 174... but Group Online seems to run together. Not sure how to solve this problem. Any other ideas?
12 years ago
 
Logo Designer
There is more spacing between the two words than between each letters in the two word, as such the two words looks distinct enough and readable - if you can look at the other entries in the contest you can get a clearer picture about the how the two words run together - if you can compare them all.

I dont see much issues - its only a matter of personal taste or preference or perceptions - how much space you want between the words is only a matter of choice. Its possible to add a hyphen , just let me know
12 years ago
 
Hi Mare,

Ok, we're going out to our network to vote on the top two versions. Will let you know the consensus!
12 years ago
Login
Home Start on your logo Contests Portfolio Designers Why? Help Contact Us
Forum About Us Pro Accounts
1-800-300-3231