The Sofa Company Logo Design Contest

The Sofa Company has selected their winning logo design.

For $250 they received 112 designs from 29 different designers from around the world.
Contest
Logo Design Brief
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thesofaco
United States

Slogan

"you design it, we build it!"

What We Do

TSC is a Los Angeles based custom sofa retail business that has 65+ sofa styles that can be built in any size, any configuration, and any fabric in about 2-3 weeks. www.thesofaco.com

Industry

Retail

Top Three Things to Communicate

#1 - Modern Furniture Company
#2 - Fun, Hip
#3 - Professional

Our Target Audience:

Our target market is 25-45 mid-high income. A younger, edgier furniture buyer that appreciates our technologically advanced furniture business.

We need an icon-logo that matches the styling of our brand TSC logo (www.thesofaco.com) that will represent our SOFA BUILDER application. This is a flash based app on our website that lets the user custom build a sofa on our website for purchase. We want to feature a icon throughout our site and on that application which will launch "The Sofa Builder" app.

Color Preferences

Colors should mesh or compliment our website and current logo colors....possibly other colors would be appropriate so this applet will stand out on its own throughout our website layout.

Themes

Playful
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

thesofaco
United States
#15 is the clear leader right now....simple, modern, icon which is not competing with our "The Sofa Company" logo.

Other logos dont capture the same theme or purpose.

Remember, this is simply an ICON which will launch our SOFA BUILDER APPLICATION.

Interested to see other ideas on the same. Email me with any questions....nick@thesofaco.com
13 years ago
thesofaco
United States
#20 - this is going in the right direction....button style is desirable, but there should be more of sofa/furniture connection. I dont want the sofa image complicated....more abstract, modern representation.
13 years ago
thesofaco
United States
#36 - is there a way to convert this more into a square button...this has appeal as it convey the right message, but the fact that it is a rectagular shape seem more like a new logo to us.
13 years ago
thesofaco
United States
#41 - this is a nice button....any ways to identify more of the building angle while keeping it simple and clean like this?
13 years ago
thesofaco
United States
why were galenides icon's removed??
13 years ago
asti
Romania
As a part of the site policy and designer submition rules, to avoid similarities and protect designer's work, moderators had to decide when a design is to similar to another . If somebody bring that in our attention, we have to take action . In this case , 3 moderators voted that the eliminated designs were too close to #15 and #62 .
extract from submition rules :
"Made sure that your entry is significantly different than existing ones."
Thank you for understanding .
All the best
asti
13 years ago
thesofaco
United States
i was considering icon #41...can you allow this back in?
13 years ago
grafixsphere
Japan
I don't think #41 is too similar or similar at all for that matter to #15. #15 is a stylized S that forms a side-view of a sofa while #41 is a frontal view of a sofa. The only thing similar is the white accent on the button. It's closer to #62 as a magnified version though. Nonetheless, I don't think this merits removal.
13 years ago
galenide14
Dominican Republic
Apparently, I was told to take the dispute out on the forum. The reason my piece was removed was for the issue of the button element (which, as of now, I have noticed in at least 6 different other designs, mine included). I don't think it's fair because that's what the client requested, as per the comments. So, I created a version of that logo, only in button form. That's it. Plain and simple. I'm not out to steal other people's designs or ideas, and I respect and have artistic integrity for other people's work.
13 years ago
galenide14
Dominican Republic
Actually, let me retract some of what I said: the request was not directed towards me and my entries, but towards another designer's work. The request was made by the CH to the designer via the logo designer's comments section, and I looked at the comments to view what the client liked/disliked in order to help improve my chances of winning/getting ranked. I was under the assumption that doing this was okay, thus being fair game. If that is not the case, and I indeed copied and/or stole ideas, I apologize and will remove all of my entries from this contest.
13 years ago