TSC is a Los Angeles based custom sofa retail business that has 65+ sofa styles that can be built in any size, any configuration, and any fabric in about 2-3 weeks. www.thesofaco.com
Industry
Retail
Top Three Things to Communicate
#1 - Modern Furniture Company
#2 - Fun, Hip
#3 - Professional
Our Target Audience:
Our target market is 25-45 mid-high income. A younger, edgier furniture buyer that appreciates our technologically advanced furniture business.
We need an icon-logo that matches the styling of our brand TSC logo (www.thesofaco.com) that will represent our SOFA BUILDER application. This is a flash based app on our website that lets the user custom build a sofa on our website for purchase. We want to feature a icon throughout our site and on that application which will launch "The Sofa Builder" app.
Color Preferences
Colors should mesh or compliment our website and current logo colors....possibly other colors would be appropriate so this applet will stand out on its own throughout our website layout.
Themes
Playful
Modern
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
#20 - this is going in the right direction....button style is desirable, but there should be more of sofa/furniture connection. I dont want the sofa image complicated....more abstract, modern representation.
#36 - is there a way to convert this more into a square button...this has appeal as it convey the right message, but the fact that it is a rectagular shape seem more like a new logo to us.
As a part of the site policy and designer submition rules, to avoid similarities and protect designer's work, moderators had to decide when a design is to similar to another . If somebody bring that in our attention, we have to take action . In this case , 3 moderators voted that the eliminated designs were too close to #15 and #62 . extract from submition rules : "Made sure that your entry is significantly different than existing ones." Thank you for understanding . All the best asti
I don't think #41 is too similar or similar at all for that matter to #15. #15 is a stylized S that forms a side-view of a sofa while #41 is a frontal view of a sofa. The only thing similar is the white accent on the button. It's closer to #62 as a magnified version though. Nonetheless, I don't think this merits removal.
Apparently, I was told to take the dispute out on the forum. The reason my piece was removed was for the issue of the button element (which, as of now, I have noticed in at least 6 different other designs, mine included). I don't think it's fair because that's what the client requested, as per the comments. So, I created a version of that logo, only in button form. That's it. Plain and simple. I'm not out to steal other people's designs or ideas, and I respect and have artistic integrity for other people's work.
Actually, let me retract some of what I said: the request was not directed towards me and my entries, but towards another designer's work. The request was made by the CH to the designer via the logo designer's comments section, and I looked at the comments to view what the client liked/disliked in order to help improve my chances of winning/getting ranked. I was under the assumption that doing this was okay, thus being fair game. If that is not the case, and I indeed copied and/or stole ideas, I apologize and will remove all of my entries from this contest.
