Toys - Gifts - Furnishings - Decor
What We Do
The Silver Rattle is a high end specialty boutique for babies and children.
Top Three Things to Communicate
#1 - We are a first class specialty boutique with a touch of whimsy
#2 - We are NOT just for babies - we have toys, gifts, furnishings, etc for children to age 6
#3 - We offer state-of-the-art, hard-to-find, green and organic merchandise.
Our Target Audience:
Parents, grandparents and parents-to-be. The majority of our customers are upper middle class women ages 30 - 45. They have one or more children under the age of 7. We are located in a smaller urban area. Our logo needs to convey class with a playful, whimsical edge. When people walk into our store they automatically think that their children can't touch anything. That is so wrong...we want the children to touch things and play with things!
Colors we would like to see are: Grey/Silver, white, periwinkle blue, pastels (blue, pink, green, yellow), . We are open minded with regard to colors but would like to keep them to a maximum of 2 or 3.
Our Ideas and Additional Information:
We have been using a logo for 2 years that may be useful to see and a website that may give a better idea of our business... www.thesilverrattle.com. The logo on the website is surrounded by polka dots but we typically use just the lettering enclosed inside a 3D silver oval. We are very open to a new slogan. For the time being please use Toys - Gifts - Furnishings - Decor with bullet points in between the words unless you have another phrase that you think would suit our business and the logo.