The Silver Rattle - Baby & Child Logo Design Contest

The Silver Rattle - Baby & Child has selected their winning logo design.

For $250 they received 173 designs from 16 different designers from around the world.
Contest
Logo Design Brief
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heb9769
United States

Slogan

Toys - Gifts - Furnishings - Decor

What We Do

The Silver Rattle is a high end specialty boutique for babies and children.

Industry

Retail

Top Three Things to Communicate

#1 - We are a first class specialty boutique with a touch of whimsy
#2 - We are NOT just for babies - we have toys, gifts, furnishings, etc for children to age 6
#3 - We offer state-of-the-art, hard-to-find, green and organic merchandise.

Our Target Audience:

Parents, grandparents and parents-to-be. The majority of our customers are upper middle class women ages 30 - 45. They have one or more children under the age of 7. We are located in a smaller urban area. Our logo needs to convey class with a playful, whimsical edge. When people walk into our store they automatically think that their children can't touch anything. That is so wrong...we want the children to touch things and play with things!

Color Preferences

Colors we would like to see are: Grey/Silver, white, periwinkle blue, pastels (blue, pink, green, yellow), . We are open minded with regard to colors but would like to keep them to a maximum of 2 or 3.

Our Ideas and Additional Information:

We have been using a logo for 2 years that may be useful to see and a website that may give a better idea of our business... www.thesilverrattle.com. The logo on the website is surrounded by polka dots but we typically use just the lettering enclosed inside a 3D silver oval. We are very open to a new slogan. For the time being please use Toys - Gifts - Furnishings - Decor with bullet points in between the words unless you have another phrase that you think would suit our business and the logo.

Themes

Refined
Simple
Luxury
Expensive
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

heb9769
United States
It is hard for us to rank the 2 designs we have received so far. Design #1 is classy looking and design #2 is more whimsical. We are looking for something in between these two - leaning more towards the whimsical. We don't want any art that is too babyish (no baby feet) because our name already implies "baby". We need to convey the child aspect in our logo. We have lots of traditional wooden pull toys and other wonderful European toys in our shop and many people visit us for those. Perhaps some toy related art would work. If all we did was sell baby things then #1 would work nicely but we are really trying to bring our logo around to show that we are more than that. We like the idea of a whimsical font as in #2, but we would like to see some different font options. #1 places an emphasis on the word "rattle" and that is not what we are looking for. We like that #2 made "silver rattle" stand out and the other words smaller.
13 years ago
TahiaDesign
Argentina
Withdrawing my entry. Thanks for feedback anyway
13 years ago
1329design
United Kingdom
thanks for the feedback. I will do some more designs for you now that I know more details. Thanks.
13 years ago
heb9769
United States
#5 can you simplify the art and change the font? we like the general idea...toys with our name...but prefer a simpler logo with 2 or 3 colors...less expensive to reproduce on packaging and advertising.
13 years ago
heb9769
United States
#9 love the simplicity but not the balloon...going in the right direction though...
13 years ago
heb9769
United States
#3 no rattle please but the rest is quite elegant and we like elegant....add a touch of whimsy with simple art that is not a rattle and perhaps a different font for "silver rattle"...a bit larger on the "baby & child"
13 years ago
greenlite
Indonesia
Thanks for the feedback.
I shall come out with few new options regarding #5 and #3. Thank You!
13 years ago
fairy
United Kingdom
Thank you for the feedback for #9, I will try to look another symbol!!
13 years ago
heb9769
United States
Perhaps a child's spinning top, a more refined looking rocking horse or hobby horse, a child's rocking chair, a teddy bear, or simple blocks would work for art...we're not sure what we are looking for but we will know when we see it...thanks for all of the great submissions so far.
13 years ago
heb9769
United States
a child's wagon, a simple wooden pull toy, a small group of 3 or 4 toys, a border of toys, a birthday present with a toy coming out of a box....
13 years ago
heb9769
United States
a toy boat, a toy train, a toy plane, a doll, a child blowing bubbles, a jump rope, a kite, a set of jacks and a ball, a jack in the box, a child pulling a toy...
13 years ago
heb9769
United States
We truly appreciate all of the hard work the designs have been putting in to our logo and the many revisions and color options you have done. There have been many wonderful choices submitted so far. Please make sure to add the Toys - Gifts - Furnishings - Decor to the logo with bullets in between each word. If you have an idea for a tagline that you think would work better we would love to see it. With regard to color, we will need a black and white version for printing on our bags so the logo will need to reproduce well in one color (probably black, white, silver or blue). The actual logo can contain some eye-catching color but we would like for it to be simplistic and the color choice should reflect our business and the look and feel of our store - think classic, upscale, traditional. We need to stay away from the pink and blue designs as these are too baby focused and we are a children's store - in spite of our name. Please don't hesitate to contact us with questions. Again, we are very appreciative of your work and thank you for your time and effort.
13 years ago
spud
United States
What a great group of designs ~ I think this will be a tough contest!
13 years ago